<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Strategies – Root The Way</title> <atom:link href="https://www.roottheway.com/strategies/feed/" rel="self" type="application/rss+xml" /> <link>https://www.roottheway.com</link> <description></description> <lastBuildDate>Mon, 13 Dec 2021 10:44:53 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.1.4</generator> <image> <url>https://cdn.roottheway.com/2020/12/05105629/cropped-favicon-1-32x32.png</url> <title>Strategies – Root The Way</title> <link>https://www.roottheway.com</link> <width>32</width> <height>32</height> </image> <item> <title>Step by Step Guide to Become a Personal Branding Consultant</title> <link>https://www.roottheway.com/step-by-step-guide-to-become-a-personal-branding-consultant/</link> <dc:creator><![CDATA[Rifat]]></dc:creator> <pubDate>Sun, 04 Apr 2021 12:05:21 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=24821</guid> <description><![CDATA[<p>Becoming a personal branding coach or digital branding consultant means reaching the epitome of personal branding. To achieve this level, you’ll have to put in a lot of work and run a successful personal brand. To simplify things, we’ve broken down the entire process into 8 steps on how to become a personal branding consultant. …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/step-by-step-guide-to-become-a-personal-branding-consultant/"> <span class="screen-reader-text">Step by Step Guide to Become a Personal Branding Consultant</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/step-by-step-guide-to-become-a-personal-branding-consultant/">Step by Step Guide to Become a Personal Branding Consultant</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>Becoming a personal branding coach or digital branding consultant means reaching the epitome of personal branding. To achieve this level, you’ll have to put in a lot of work and run a successful personal brand. To simplify things, we’ve broken down the entire process into 8 steps on how to become a personal branding consultant.</p> <p>A crucial part of becoming a personal branding coach is interacting with others in your network, namely consultants. By interacting with other consultants and branding experts, you’ll be well on your way towards becoming a digital branding consultant. Focus on learning from experts in your network. Follow leads through social media accounts and get in touch with clients and former business partners.</p> <p></p> <h2 class="wp-block-heading" id="h-8-steps-to-become-a-personal-branding-consultant">8 Steps to Become a Personal Branding Consultant</h2> <p>Here are 8 steps to follow when learning how to become a leading personal branding consultant –</p> <h3 class="wp-block-heading" id="h-1-build-your-own-brand-first">1. Build Your Own Brand First</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/04/04075744/Build-Your-Own-Brand-First-1.jpg" alt="Build-Your-Own-Brand-First" class="wp-image-24837" srcset="https://cdn.roottheway.com/2021/04/04075744/Build-Your-Own-Brand-First-1.jpg 1024w, https://cdn.roottheway.com/2021/04/04075744/Build-Your-Own-Brand-First-1-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>The first step to becoming a digital branding consultant is having your own successful personal brand. Without the credibility of a personal brand to back up your claims, you won’t be able to attract an audience or get clients to heed your personal branding tips and advice. Therefore, first and foremost, you need to establish your own reputable brand. From there, you can start sharing everything you’ve learned with others who want to grow their personal brand.</p> <p>Having your own personal brand is vital when learning how to become a personal branding consultant. Another advantage of having an established personal brand under your belt is that you can spearhead your branding consultant services.</p> <h3 class="wp-block-heading" id="h-2-build-strong-network">2. Build Strong Network</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/04/04075855/Build-Strong-Network-1.jpg" alt="Build-Strong-Network" class="wp-image-24839" srcset="https://cdn.roottheway.com/2021/04/04075855/Build-Strong-Network-1.jpg 1024w, https://cdn.roottheway.com/2021/04/04075855/Build-Strong-Network-1-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>When learning how to become a personal branding consultant, you’ll have to get in touch with many people. And subsequently build a strong network. Here, you must start learning everything there is to know about personal branding. In addition to common knowledge, consult with other personal branding experts to learn how to become a brand consultant.</p> <p>Ask for help, and make sure you don’t end up spamming people. The more you engage with people and spread your reach, the faster you’ll learn about how to become a brand consultant.</p> <h3 class="wp-block-heading" id="h-3-help-others-for-free-to-build-reputation">3. Help Others for Free to Build Reputation</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/04/04075923/Help-Others-for-Free-to-Build-Reputation-1.jpg" alt="Help-Others-for-Free-to-Build-Reputation" class="wp-image-24840" srcset="https://cdn.roottheway.com/2021/04/04075923/Help-Others-for-Free-to-Build-Reputation-1.jpg 1024w, https://cdn.roottheway.com/2021/04/04075923/Help-Others-for-Free-to-Build-Reputation-1-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Use your personal brand to help other, smaller brands rise to the top. During the initial stages as a digital brand consultant, you should offer your services for free to build a reputation. Once you work through a few successful personal branding consultancy projects, you’ll have a stronger standing in the market. Therefore, although you’ll have to start by providing your services for free, you can start charging a premium for your consultancy services once you have a strong portfolio and start building a reputation.</p> <p>With a strong reputation, you’ll have your personal brand consultancy services set up for the masses in no time.</p> <h3 class="wp-block-heading" id="h-4-strengthen-your-social-media-profiles">4. Strengthen Your Social Media Profiles</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/04/04075958/Strengthen-Your-Social-Media-Profiles-1.jpg" alt="Strengthen-Your-Social-Media-Profiles" class="wp-image-24841" srcset="https://cdn.roottheway.com/2021/04/04075958/Strengthen-Your-Social-Media-Profiles-1.jpg 1024w, https://cdn.roottheway.com/2021/04/04075958/Strengthen-Your-Social-Media-Profiles-1-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Lead by example with your brand to show clients that you know what it takes to develop a strong brand. Therefore, when learning how to become a brand consultant, you should take some time to establish a more considerable following. Furthermore, you should try and maintain a history of high-quality content and posts across all social platforms.</p> <p>Once you do get in touch with clients, you can show tangible results with your personal brand and social following. Moreover, you know how to garner a following and voice opinions their audience will pay attention to. Therefore, lead by example, and your clients will trust your consultancy services. They’ll know what it will take to grow an audience.</p> <h3 class="wp-block-heading" id="h-5-be-responsive-to-the-queries-on-all-platforms">5. Be Responsive to the Queries on All Platforms</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/04/04080024/Be-Responsive-to-the-Queries-on-All-Platforms-1.jpg" alt="Be-Responsive-to-the-Queries-on-All-Platforms" class="wp-image-24842" srcset="https://cdn.roottheway.com/2021/04/04080024/Be-Responsive-to-the-Queries-on-All-Platforms-1.jpg 1024w, https://cdn.roottheway.com/2021/04/04080024/Be-Responsive-to-the-Queries-on-All-Platforms-1-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>By answering queries on all your social platforms, you signal to your audience that you care. This dedication, in turn, instills trust and reliability among your clients. Therefore, the next time someone looks you up and tries to get in touch with your personal branding consultancy services, they’ll see a history of active engagement and care.</p> <p>And so, always answer audience queries on social platforms and show the world you care about your brand and consultancy. Extend free advice and consultancy services when you can and be there for your followers. Over time, you’ll quickly build a strong foundation for your personal branding consultancy business.</p> <p>Being responsive to audience queries is a foundational aspect when learning how to become a personal branding consultant.</p> <h3 class="wp-block-heading" id="h-6-take-feedback-from-your-clients">6. Take Feedback from Your Clients</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/04/04080212/Take-Feedback-from-Your-Clients-2.jpg" alt="Take-Feedback-from-Your-Clients" class="wp-image-24845" srcset="https://cdn.roottheway.com/2021/04/04080212/Take-Feedback-from-Your-Clients-2.jpg 1024w, https://cdn.roottheway.com/2021/04/04080212/Take-Feedback-from-Your-Clients-2-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>To grow yourself as a brand and consultancy service, you need to take feedback from clients. When building your initial portfolio, make sure you take the time to get feedback from your clients. They will provide actionable feedback that you can incorporate into your next partnership. Therefore, always listen to feedback from clients and try to grow as a digital consultant.</p> <h3 class="wp-block-heading" id="h-7-offer-consultation-packages">7. Offer Consultation Packages</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/04/04080237/Offer-Consultation-Packages-1.jpg" alt="Offer-Consultation-Packages" class="wp-image-24846" srcset="https://cdn.roottheway.com/2021/04/04080237/Offer-Consultation-Packages-1.jpg 1024w, https://cdn.roottheway.com/2021/04/04080237/Offer-Consultation-Packages-1-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>When you’re ready to start selling your services, you should have packages prepared to offer. Therefore, on your brand’s website and social platforms, market your consultancy services through designed service packages. Here, try to highlight the services your clients will get along with the benefits. As a result, your clients will know what to expect from you when they sign up for your consultancy services.</p> <p>Creating lucrative consultation packages is an essential step when learning how to become a brand consultant.</p> <h3 class="wp-block-heading" id="h-8-deliver-your-best">8. Deliver Your Best</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/04/04080303/Deliver-Your-Best-1.jpg" alt="Deliver-Your-Best" class="wp-image-24847" srcset="https://cdn.roottheway.com/2021/04/04080303/Deliver-Your-Best-1.jpg 1024w, https://cdn.roottheway.com/2021/04/04080303/Deliver-Your-Best-1-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Just try your best – you won’t automatically improve all brands you end up consulting, but give it your all and help your clients as much as you can. As long as you show tenacity and dedication, you’ll have everything you need to succeed as a personal branding consultancy.</p> <p>Therefore, when learning how to become a personal branding consultant, try your best.</p> <p></p> <h4 class="wp-block-heading" id="h-final-words">Final Words</h4> <p>Throughout your journey of becoming a personal branding consultant, remember to keep your head high and strive. Try to become the consultancy service you needed when you were struggling to grow your personal brand. Therefore, always lead by example, set up your brand and socials correctly, and stay in touch with your followers. Establishing your consultancy will become easy if you remain true to your goal of helping people and stay passionate.</p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/step-by-step-guide-to-become-a-personal-branding-consultant/">Step by Step Guide to Become a Personal Branding Consultant</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> <item> <title>10 Effective Tips to Manage Your Personal Brand to Gain Reputation</title> <link>https://www.roottheway.com/personal-brand-management/</link> <dc:creator><![CDATA[Editorial Team]]></dc:creator> <pubDate>Sun, 17 Jan 2021 11:32:13 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=24615</guid> <description><![CDATA[<p>Personal brand management is not an easy venture. But many shy away from it for the wrong reasons. You can make personal brand management easy by adhering to the best personal brand management tips. Showing your authenticity goes a long way when you start learning how to manage your personal brand. Furthermore, through authenticity, you …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/personal-brand-management/"> <span class="screen-reader-text">10 Effective Tips to Manage Your Personal Brand to Gain Reputation</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/personal-brand-management/">10 Effective Tips to Manage Your Personal Brand to Gain Reputation</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>Personal brand management is not an easy venture. But many shy away from it for the wrong reasons. You can make personal brand management easy by adhering to the best personal brand management tips.</p> <p>Showing your authenticity goes a long way when you start learning how to manage your personal brand. Furthermore, through authenticity, you can establish yourself as a leader in your domain. Finally, being responsive to your audience is a surefire way of getting ahead when managing personal brand.</p> <p>By following the set of tips we’ll discuss today, you’ll be well on your way to becoming a trusted and reliable brand in your niche. Furthermore, with more experience and time in the niche, you’ll become a leader. And only after that, you’ll be able to pave the way for newcomers to enter the niche and excel. Furthermore, by adequately managing personal brand, you will draw in more clients and establish trust.</p> <hr class="wp-block-separator is-style-wide"/> <h2 class="wp-block-heading" id="h-best-personal-brand-management-tips">Best Personal Brand Management Tips</h2> <p>Here’s our rundown of the essential personal brand management tips you should follow to make personal brand management easier for you. Furthermore, you should see rapid growth on personal branding social platforms if you follow through on all tips.</p> <h3 class="wp-block-heading" id="h-1-be-honest-to-your-audience">1. Be Honest to Your Audience</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062136/Be-Honest-to-Your-Audience.jpg" alt="Gain the Trust of Your Audience" class="wp-image-24619" srcset="https://cdn.roottheway.com/2021/01/17062136/Be-Honest-to-Your-Audience.jpg 1024w, https://cdn.roottheway.com/2021/01/17062136/Be-Honest-to-Your-Audience-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Being honest with your audience is at the top of our list of personal brand management tips. Simply put, honesty is the key to success. If you keep a genuine image across all social media platforms and remain a reliable source of truth, you will quickly gain audience trust. From a personal brand management perspective, it’s much easier to manage and maintain a genuine brand than keeping up appearances on all social fronts.</p> <p>Therefore, market your skills honestly, don’t overdo anything, and stay true to yourself. This is the ideal way to manage your personal brand without overburdening yourself. At the end of it all, your payoff will be a large audience that wholeheartedly believes in your brand and trusts you.</p> <blockquote class="wp-block-quote"><p>Check out <strong><a href="https://www.roottheway.com/personal-brand-logo/">9 Simple Tips to Create a Logo for Your Personal Brand</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-2-connect-to-your-audience-in-a-meaningful-way">2. Connect to Your Audience in a Meaningful Way</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062224/Connect-to-Your-Audience-in-a-Meaningful-Way.jpg" alt="Personal Brand Management - Be Meaningful" class="wp-image-24621" srcset="https://cdn.roottheway.com/2021/01/17062224/Connect-to-Your-Audience-in-a-Meaningful-Way.jpg 1024w, https://cdn.roottheway.com/2021/01/17062224/Connect-to-Your-Audience-in-a-Meaningful-Way-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Whenever you create new content, your objective should connect with your audience and make content with a purpose. Unless your content is engaging, you will not reach out nor connect with your audience.</p> <p>Connecting with your clients and followers is crucial as it allows you to resonate with them. When managing your brand, make purposeful content that appeases your target audience and is relatable. Unless you post relatable content, your audience will quickly shy away from you, and your brand will lose value. Moreover, without engaging content, you’ll undo some of the growth you’ve worked hard to gain over the years.</p> <p>Determine your target audience, and from there, you can create specialized content for them and cater to their requirements. By designing your content around your audience, you can resonate with them and keep them engaged. Therefore, connecting with your audience is essential in knowing how to manage your personal brand.</p> <h3 class="wp-block-heading" id="h-3-show-your-authenticity">3. Show Your Authenticity</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062331/Show-Your-Authenticity.jpg" alt="How to Manage Your Personal Brand" class="wp-image-24623" srcset="https://cdn.roottheway.com/2021/01/17062331/Show-Your-Authenticity.jpg 1024w, https://cdn.roottheway.com/2021/01/17062331/Show-Your-Authenticity-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>It’s easy to show authenticity through proper personal brand management. However, few personal brands do it properly. Therefore, the best way to manage your personal brand is to ensure that you come off as genuine and authentic across all social fronts. Your content, actions, and image should all present that you stand by your values as a brand and are willing to go the extra mile to support those views.</p> <p>Authenticity helps you gain audience trust and will, in turn, lead to growth overall. A trusted brand is one your clients will recommend to their partners or friends – thereby stimulating organic growth.</p> <p>Therefore, when it comes to managing your personal brand, one of the best things you can do is exude authenticity through all facets of content creation and audience engagement. In essence, be real. You need to show the world that you believe in what you do.</p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/benefits-of-personal-branding/">10 Amazing Pluses of a Well-Built Personal brand</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-4-be-responsive-to-your-audience">4. Be Responsive to Your Audience</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062357/Be-Responsive-to-Your-Audience.jpg" alt="Be Responsive - Management" class="wp-image-24624" srcset="https://cdn.roottheway.com/2021/01/17062357/Be-Responsive-to-Your-Audience.jpg 1024w, https://cdn.roottheway.com/2021/01/17062357/Be-Responsive-to-Your-Audience-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>If you’re a leader in your niche, without a doubt, you will have to face numerous questions from your audience across all social media platforms. Therefore, it’s crucial to understand the importance of actively engaging with and responding to your audience members when learning how to manage your personal brand.</p> <p>You can respond to or address your audience in two main ways. These include directly talking to or interacting with your audience through the comment sections on various social media platforms. On the other hand, you can make public statements, blog posts, or host Q&A sessions to address a majority of your audience quickly. What’s important here is to be responsive – make sure your audience is up to date about your personal brand and that you know your audience’s stance about your personal brand, and tackle any questions that come your way.</p> <h3 class="wp-block-heading" id="h-5-be-consistent">5. Be Consistent</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062419/Be-Consistent.jpg" alt="Consistency is the Key" class="wp-image-24625" srcset="https://cdn.roottheway.com/2021/01/17062419/Be-Consistent.jpg 1024w, https://cdn.roottheway.com/2021/01/17062419/Be-Consistent-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Consistency through content creation and brand imagery is the key to success when managing your personal brand.</p> <p>One thing about being consistent is picking a single domain and going through to the end with it. When you’re in a race, you stick to your lane, and that’s what you should be doing through your personal brand management. Instead of zigzagging all over the track, be consistent and stick to your goals, and work towards achieving them. This can be through your brand image or the content you produce. Regardless, the key here is to stay consistent throughout your personal branding journey.</p> <p>Don’t let distractions cloud your decisions or distract you from your purpose as a brand. Instead, focus on being yourself and make decisions on facts and the values of your brand. Instead of appeasing the entire crowd by expanding into many things, focusing on one thing, and being exceptional at it will allow you to achieve consistency through your personal brand.</p> <h3 class="wp-block-heading" id="h-6-never-waste-an-opportunity">6. Never Waste an Opportunity</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062449/Never-Waste-an-Opportunity.jpg" alt="Be Opportunistic While Managing Your Brand" class="wp-image-24626" srcset="https://cdn.roottheway.com/2021/01/17062449/Never-Waste-an-Opportunity.jpg 1024w, https://cdn.roottheway.com/2021/01/17062449/Never-Waste-an-Opportunity-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>If you use several social media networks for personal branding, you’ll quickly notice that you’re open to more opportunities across the different platforms. This is one of the significant benefits of maintaining an accessible brand across all major platforms. Furthermore, because of the large audience you have access to, it allows you to target and cater to a specific audience based on opportunities.</p> <p>Therefore, when it comes to a consistent personal branding network, you should never waste the opportunity to diversify your audience or engage with clients. Use every significant personal branding platform for marketing yourself as the truth to it all.</p> <p>One key thing to remember – don’t pass up on networking opportunities.</p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="http://How to Brand Yourself – 6 Easy Steps to Get it Done">How to Brand Yourself – 6 Easy Steps to Get it Done</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-7-follow-the-leaders-in-your-niche-to-get-guidance">7. Follow the Leaders in Your Niche to Get Guidance</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062519/Follow-the-Leaders-in-Your-Niche-to-Get-Guidance.jpg" alt="Follow the Leaders" class="wp-image-24627" srcset="https://cdn.roottheway.com/2021/01/17062519/Follow-the-Leaders-in-Your-Niche-to-Get-Guidance.jpg 1024w, https://cdn.roottheway.com/2021/01/17062519/Follow-the-Leaders-in-Your-Niche-to-Get-Guidance-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Before you can become a leader, follow in the footsteps of those who have been in the game for years. Those who have already established themselves as pioneers in the niche, have a lot to teach you. Therefore, when managing your personal brand, the best to ensure growth and that you’re on the right path is to look at the leaders in your niche. Contact these industry leaders and learn from them. If the opportunity comes about, try and improve what they’re doing and apply it to your own managing personal brand.</p> <h3 class="wp-block-heading" id="h-8-provide-value-to-your-customers-clients">8. Provide Value to Your Customers/Clients</h3> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://cdn.roottheway.com/2021/01/17062630/Provide-Value-to-Your-Customers-and-Clients.jpg" alt="Provide Value" class="wp-image-24628" width="664" height="373" srcset="https://cdn.roottheway.com/2021/01/17062630/Provide-Value-to-Your-Customers-and-Clients.jpg 1024w, https://cdn.roottheway.com/2021/01/17062630/Provide-Value-to-Your-Customers-and-Clients-768x432.jpg 768w" sizes="(max-width: 664px) 100vw, 664px" /></figure> <p>Throughout your personal branding journey, take straightforward steps to ensure your content is valuable. In addition to your products or services, the content you create, your insight, and social interactions should provide value to your customers or clients. Essentially, everything about your brand should give value to your customer.</p> <h3 class="wp-block-heading" id="h-9-set-achievable-goals-short-term-long-term">9. Set Achievable Goals (Short-term & Long-term)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062702/Set-Achievable-Goals.jpg" alt="Set Your Goals" class="wp-image-24629" srcset="https://cdn.roottheway.com/2021/01/17062702/Set-Achievable-Goals.jpg 1024w, https://cdn.roottheway.com/2021/01/17062702/Set-Achievable-Goals-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Goals are essential both in personal and professional lives. And as a brand, your followers and clients won’t buy into your services or products without clear objectives. If you have no direction on where you want to take your brand in the future, it’ll be tough for you and your clients to believe in your brand. Therefore, set clear short term goals and long terms – aim high but don’t overestimate yourself. When you have attainable goals in sight, it becomes much easier to grow as a brand while ensuring trust in your audience. And so, setting short-term and long-term goals should have a high priority when you’re following personal brand management tips.</p> <h3 class="wp-block-heading" id="h-10-hold-yourself-accountable">10. Hold Yourself Accountable</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/17062725/Hold-Yourself-Accountable.jpg" alt="Be Accountable for Everything in Personal Brand Management" class="wp-image-24630" srcset="https://cdn.roottheway.com/2021/01/17062725/Hold-Yourself-Accountable.jpg 1024w, https://cdn.roottheway.com/2021/01/17062725/Hold-Yourself-Accountable-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>You are your harshest critic. Therefore, hold yourself accountable for everything you do or say online. This includes anything you say primarily through your content or when interacting with your audience. People make mistakes; what sets you apart and establishes you as an industry thought leader is holding yourself accountable for your mistakes. When you make errors in judgment, you should be able to apologize and act accordingly. Most importantly, it would help if you let your audience, clients, and followers know that you’re aware of your actions and that you’re taking steps to reconciliation.</p> <p>This is a crucial aspect of personal brand management that many people tend to overlook – ensuring that your brand’s public image is held in high regard requires you to hold yourself accountable for everything you do regarding your brand.</p> <hr class="wp-block-separator is-style-wide"/> <h2 class="wp-block-heading" id="h-final-words">Final Words</h2> <p>Stay resilient and diligent when managing personal brand. If you follow the tips we laid out for you today, you should have an easier time managing it and helping it grow to its full potential. Stay diligent and steadfast on your personal brand management journey.</p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/personal-brand-management/">10 Effective Tips to Manage Your Personal Brand to Gain Reputation</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> <item> <title>Best Tips for Creating a Personal Brand Identity over the Internet</title> <link>https://www.roottheway.com/creating-a-personal-brand-identity/</link> <dc:creator><![CDATA[Editorial Team]]></dc:creator> <pubDate>Sat, 16 Jan 2021 15:14:46 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=24595</guid> <description><![CDATA[<p>Creating a personal brand identity is not an easy task. It requires a lot of effort and time from your end. However, after spending enough time growing your personal brand across different social media platforms, you will have a rich online presence and be regarded as one of the leaders in your niche. Therefore, personal …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/creating-a-personal-brand-identity/"> <span class="screen-reader-text">Best Tips for Creating a Personal Brand Identity over the Internet</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/creating-a-personal-brand-identity/">Best Tips for Creating a Personal Brand Identity over the Internet</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>Creating a personal brand identity is not an easy task. It requires a lot of effort and time from your end. However, after spending enough time growing your personal brand across different social media platforms, you will have a rich online presence and be regarded as one of the leaders in your niche. Therefore, personal branding goes a long way in growing as a company and reaching out to more people through your hard work and diligence.</p> <p>To create a rock-solid personal brand identity online, you need to put in the work. Therefore, today, we’re going to guide you through the essentials tips that will help you reach your personal brand identity goals. After you’re through this, you should have a good idea on how to create a personal brand identity.</p> <p>When you follow these best tips, you should see your skyrocket to the top of your niche and establish your position as an industry leader. Throughout your personal branding journey, you should familiarize yourself with the best social media platforms, and best practices to get the most out of your personal branding efforts.</p> <hr class="wp-block-separator is-style-wide"/> <h2 class="wp-block-heading" id="h-7-tips-to-create-a-personal-brand-identity">7 Tips to Create a Personal Brand Identity</h2> <p>Here are the best tips to create a personal brand identity over the internet. Remember to stay diligent through all of it.</p> <h3 class="wp-block-heading" id="h-1-work-with-your-name-on-all-platforms">1. Work With Your Name on All Platforms</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/16100041/Work-With-Your-Name-on-All-Platforms.jpg" alt="Create a Personal brand Identity Using Your Name" class="wp-image-24599" srcset="https://cdn.roottheway.com/2021/01/16100041/Work-With-Your-Name-on-All-Platforms.jpg 1024w, https://cdn.roottheway.com/2021/01/16100041/Work-With-Your-Name-on-All-Platforms-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Consistency is critical, and one thing that factors into consistency is availability across major social media platforms. Not all members of your audience are on the same social platforms. Therefore, to grow and ensure you have a broad reach over your audience, you must have your name on all social media platforms. Furthermore, it helps if you have a unique identity across all platforms through your name or a personal brand name. This way, people can find you quickly and verify you as the right personal brand. Therefore, you will be easy to find, identify, and remember.</p> <p>Finally, by having your brand on all major social media platforms, you foster a rich presence and availability. Additionally, this allows you to post content and engage with your audience regularly. Therefore, if you’ve been wondering how to create a personal brand identity, making a name for yourself across all social media platforms is the first step you should take.</p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/how-to-brand-yourself-on-social-media/">How to Brand Yourself on Social Media – Let’s Master The Art</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-2-promote-others-in-your-niche">2. Promote Others in Your Niche</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/16100229/Promote-Others-in-Your-Niche.jpg" alt="Promotes Others and Maintain Your Identity" class="wp-image-24602" srcset="https://cdn.roottheway.com/2021/01/16100229/Promote-Others-in-Your-Niche.jpg 1024w, https://cdn.roottheway.com/2021/01/16100229/Promote-Others-in-Your-Niche-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>It’s always flattering to see others excel. Therefore, you should celebrate with them and promote them within your niche. If someone within your niche has been excelling, you can help them out by promoting them to your audience. Through these actions, you can express compassion, a collaborative spirit, and the desire to help others – values people associate with good brands. Therefore, be sure to show your personal brand’s values by promoting other content creators within your niche.</p> <p>You can refer to them directly through your social media platforms or work on creative projects together. But for that, you’ll have to reach out first and collaborate. And so, promoting others in your niche is a crucial part of creating a personal brand identity online.</p> <h3 class="wp-block-heading" id="h-3-be-the-leader-in-your-industry-by-doing-the-extraordinary">3. Be the Leader in Your Industry by Doing the Extraordinary</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/16100323/Be-the-Leader-in-Your-Industry-by-Doing-the-Extraordinary.jpg" alt="Be a Leader" class="wp-image-24604" srcset="https://cdn.roottheway.com/2021/01/16100323/Be-the-Leader-in-Your-Industry-by-Doing-the-Extraordinary.jpg 1024w, https://cdn.roottheway.com/2021/01/16100323/Be-the-Leader-in-Your-Industry-by-Doing-the-Extraordinary-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>It takes consistent time and effort to establish yourself as the leader in your industry. Still, the surefire way to the top is excelling above all others and doing the extraordinary. Therefore, do your homework and figure out what’s missing from your niche, and work towards filling that gap. Because of your efforts, you’ll be recognized as one of the pioneers and establish yourself as your industry leader. From there, you should put consistent effort into maintaining your vision and status.</p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/how-to-improve-your-personal-brand/">7 Actionable Tips on How to Improve Your Personal Brand</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-4-post-frequently-on-all-platforms">4. Post Frequently on All Platforms</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/16100401/Post-Frequently-on-All-Platforms.jpg" alt="Frequently update all the platforms" class="wp-image-24606" srcset="https://cdn.roottheway.com/2021/01/16100401/Post-Frequently-on-All-Platforms.jpg 1024w, https://cdn.roottheway.com/2021/01/16100401/Post-Frequently-on-All-Platforms-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>It takes time and effort to post good content across all your social media platforms consistently. Remember, quality content is the only way to leave a good impression. You need to communicate with your clients and audience that you’re willing to provide regular high-quality content. Remember not to overdo it, as your audience members can quickly get tired of a barrage of content from you.</p> <h3 class="wp-block-heading" id="h-5-participate-in-online-discussions-and-answer-the-questions">5. Participate in Online Discussions and Answer the Questions</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/16100456/Participate-in-Online-Discussions-and-Answer-the-Questions.jpg" alt="Creating a personal brand identity using online discussions" class="wp-image-24608" srcset="https://cdn.roottheway.com/2021/01/16100456/Participate-in-Online-Discussions-and-Answer-the-Questions.jpg 1024w, https://cdn.roottheway.com/2021/01/16100456/Participate-in-Online-Discussions-and-Answer-the-Questions-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>To further establish yourself as a leader in your niche or industry, participate in online forums. You can also join discussions to answer questions. To come across as someone passionate and knowledgeable about your domain, be sure to post regularly. Contribute to online forums and social media as much as you can. Sites such as StackExchange and Quora are excellent places for that. There you can help people out and present yourself as the right source of information within your niche. Once you get into the habit of helping others in your industry, you’ll be able to create a positive personal brand identity across the internet.</p> <p>Therefore, when learning how to create a personal brand identity online, you should actively participate in online discussions and answer questions others may have about your niche.</p> <h3 class="wp-block-heading" id="h-6-be-unvaried-across-all-platforms">6. Be Unvaried Across All Platforms</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/16100533/Be-Unvaried-Across-All-Platforms.jpg" alt="No Variations" class="wp-image-24610" srcset="https://cdn.roottheway.com/2021/01/16100533/Be-Unvaried-Across-All-Platforms.jpg 1024w, https://cdn.roottheway.com/2021/01/16100533/Be-Unvaried-Across-All-Platforms-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Another key to creating a personal brand identity over the internet is to post varied content while maintaining consistency across different platforms. This way, you won’t end up making people who don’t use a particular social media feel left out. Therefore, there’s something for everyone if you bring in enough variety through your content. This will ensure consistency across all platforms – so no one feels left out.</p> <p>It’s essential to take advantage of each social media platform and play according to its strengths. For Facebook, you can focus on promoting discussions and engage with your audience. On the other hand, through YouTube, you can post informative or educational content. These contents will help your audience learn new things about your niche. As for Twitter or Instagram, you can send out short snippets of your personal brand. This’ll allow you to keep your audience updated about your personal brand. Altogether, work towards using each social media site diligently and play according to each of their strengths to reap the most benefits by participating in all of them.</p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/personal-branding-photography/">Personal Branding Photography – All Questions Answered</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-7-videos-are-important">7. Videos are IMPORTANT</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://cdn.roottheway.com/2021/01/16100626/Videos-are-IMPORTANT.jpg" alt="Importance of Videos" class="wp-image-24612" srcset="https://cdn.roottheway.com/2021/01/16100626/Videos-are-IMPORTANT.jpg 1024w, https://cdn.roottheway.com/2021/01/16100626/Videos-are-IMPORTANT-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Videos are an essential part of content creation and building a personal brand identity over the internet. They are easy to digest, show effort and dedication to your niche, and give you a chance to give back to your followers. Create meaningful videos with informative content, and your audience will appreciate you. Furthermore, through the power of visual storytelling, people will start to associate your brand with certain qualities. These videos you make should make the best effort to reflect these qualities.</p> <p>And so, when you want to know how to create a personal brand identity, you have to learn that videos are essential. They are easy to digest visual content. That’s why videos are your most powerful tool for creating a personal brand identity over the internet.</p> <hr class="wp-block-separator is-style-wide"/> <h2 class="wp-block-heading" id="h-final-words">Final Words</h2> <p>And there you have it, the best tips for creating a personal brand identity online to reach and engage with a large audience. Remember to stay consistent, post often, and create content with purpose throughout your personal branding journey. Follow these tips, and you should now have a good idea on how to create a personal brand identity online from the ground up. Good luck!</p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/creating-a-personal-brand-identity/">Best Tips for Creating a Personal Brand Identity over the Internet</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> <item> <title>How to Brand Yourself on Social Media – Let’s Master The Art</title> <link>https://www.roottheway.com/how-to-brand-yourself-on-social-media/</link> <dc:creator><![CDATA[Editorial Team]]></dc:creator> <pubDate>Fri, 04 Dec 2020 11:42:25 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=1272</guid> <description><![CDATA[<p>Social media is one of the best and most effective marketing tools available and people who are not utilizing it for their benefit are doing it wrong. Social media has become a hub for influencers, life coaches, and solopreneurs to create their personal brand and get as many followers as they can find in their …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/how-to-brand-yourself-on-social-media/"> <span class="screen-reader-text">How to Brand Yourself on Social Media – Let’s Master The Art</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/how-to-brand-yourself-on-social-media/">How to Brand Yourself on Social Media – Let’s Master The Art</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>Social media is one of the best and <strong>most effective marketing tools</strong> available and people who are not utilizing it for their benefit are doing it wrong. Social media has become a hub for influencers, life coaches, and solopreneurs to create their personal brand and get as many followers as they can find in their niche. So how to brand yourself on social media? Just creating a profile and hoping it will get you more clicks, followers, and attention is not going to work, you need to <strong>devise a good strategy</strong> to ensure that your content is relevant to your market, you are reaching out to the right audience, and your public persona delivers the message that you are trying to portray in your personal brand.</p> <p>Why is social media important for personal branding? Because social media provides you a platform where your audience is already active, all you have to do is create content that relates to them that will help you <strong>gain customers</strong>, <strong>followers</strong>, and <strong>growth opportunities</strong>.</p> <p>Social media has the power to either <strong>make or break</strong> your brand. The accessibility of social media has made it easier for everyone to gain from its many benefits but this is only possible if done wisely. Thus, we have come up with the best tips and tricks on how to brand yourself on social media and <strong>stand out from your competitors</strong> and <strong>build a positive reputation</strong>. Let’s get started!</p> <blockquote class="wp-block-quote"><p>Want the best logo for your personal brand? We got you covered with these <br><strong><a href="https://www.roottheway.com/personal-brand-logo/">Simple Tips to Create a Logo for Your Personal Brand</a></strong>.</p></blockquote> <h2 class="wp-block-heading" id="h-tips-on-how-to-brand-yourself-on-social-media">Tips on How to Brand Yourself on Social Media</h2> <h3 class="wp-block-heading" id="h-1-spot-your-expertise-set-goals">1. Spot Your Expertise & Set Goals</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/12/04011513/Achieving-Goals-1400x700.png" alt="Set your goals for social media personal branding" class="wp-image-1277"/></figure> <p>The first step of personal branding on social media is to find your expertise, either one or many, and create content that is relevant to it. Why is this important? Because by defining your expertise, you can display your skills and interest in that field through your content and blog posts. This will help in reaching out to the relevant audience and gaining followers. So how will you <strong>find your expertise</strong>? You need to ask yourself and your friends <strong>which skills you have</strong>? What makes you <strong>stand out</strong>? And what you bring to the table that is different from your competitors? Using your expertise and skills as keywords will help you become more accessible to people who are looking for such content.</p> <p>Once your expertise is covered, you need to define goals for your personal brand. What do you want to focus on? What message do you want to deliver? And what are your end goals? Depending on your mission, you can find the <strong>relevant social media platform</strong> that will be best suited for your needs. For example, influencers and life coaches are mostly focused on Instagram and Facebook whereas people looking for job opportunities are more active on Twitter and LinkedIn.</p> <hr class="wp-block-separator"/> <h3 class="wp-block-heading" id="h-2-find-right-communities-social-media-groups">2. Find Right Communities (Social Media Groups)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="809" height="437" src="https://cdn.roottheway.com/2020/12/04012909/Social-Media-Communities.png" alt="Relevant Social Media Groups" class="wp-image-1278" srcset="https://cdn.roottheway.com/2020/12/04012909/Social-Media-Communities.png 809w, https://cdn.roottheway.com/2020/12/04012909/Social-Media-Communities-768x415.png 768w" sizes="(max-width: 809px) 100vw, 809px" /></figure> <p>Another tip on how to brand yourself on social media involves making your presence known. As mentioned above, multiple social media platforms provide you with ample opportunity to brand yourself and gain followers. By <strong>joining authentic groups</strong> on Facebook, LinkedIn, etc, that are related to your niche, you can reach out to your target audience easily.</p> <p>It is also important to be active in these groups and try to share your skills and knowledge as much as you can. This will help you <strong>expand your network</strong>, <strong>make valuable connections</strong>, and be recognized as an expert in your field. Personal branding on social media also helps in gaining confidence and receiving genuine feedback from developed experts in the industry.</p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/benefits-of-personal-branding/">Benefits of Personal Branding – 10 Amazing Pluses of a Well-Built Personal brand</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-3-engage-with-your-audience">3. Engage With Your Audience</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/12/04014413/Audience-Engagement-1400x700.png" alt="Engage with your audience" class="wp-image-1279"/></figure> <p>How to build your personal brand on social media? <strong>BE SOCIAL</strong>! Social media is all about engaging with your audience and forming a deeper connection with your followers that cannot be achieved through blog posts.</p> <p>It is important to post regularly and interact with your audience daily. Personal branding on social media requires a lot of planning and effort and thus you need to create your own content and be <strong>as relevant as you can</strong>. Through social media, you can create a public persona that is approachable and friendly, thus people would have a positive user experience with you and are more likely to share your content. </p> <p>Another tip on how to brand yourself and make a <strong>prominent presence on social media</strong> is engaging with experts in your fields that produce similar content as you. Sharing and commenting on their posts could help you gain the recognition you want. </p> <p>Also, instead of targeting multiple social media platforms, it’s important to choose a few where your audience is most interactive. Be active, respond to your audience, and post regularly. </p> <hr class="wp-block-separator"/> <h3 class="wp-block-heading" id="h-4-be-consistent">4. Be Consistent</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/12/04015201/Be-Consistent-1400x700.png" alt="How to brand yourself on social media - consistency" class="wp-image-1280"/></figure> <p>The best way on how to build your personal brand on social media is to be consistent. <strong>Consistency is key</strong> when you have to maintain an image on all social media platforms and be recognized instantly just by your branding.</p> <p>Your personal branding involves <strong>a logo</strong>, <strong>a color scheme</strong>, <strong>a preferred style</strong>, and <strong>a persona</strong> that you want to show your audience. Making sure that your personal brand is the same on every platform is crucial to not confuse the audience. Ultimately the end goal of maintaining consistency is for your audience to recognize you just by your logo or your content. </p> <p>Having an <strong>inconsistent brand image</strong> on different social media platforms could <strong>negatively affect</strong> your personal branding and thus impact your brand awareness, recognition, and sales. Make sure the key aspects of your personal brand are highlighted on each platform to maintain consistency. </p> <blockquote class="wp-block-quote"><p>We have created a comprehensive guide on Personal Brand Marketing. <strong><a href="https://www.roottheway.com/personal-brand-marketing/">Click here</a></strong> to check it out.</p></blockquote> <h3 class="wp-block-heading" id="h-5-be-omnipresent">5. Be Omnipresent</h3> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://cdn.roottheway.com/2020/12/04020128/Omnipresent-1400x700.png" alt="Be Omnipresent" class="wp-image-1281" width="861" height="430"/></figure> <p>The end goal of any personal brand strategy is to become omnipresent, to be <strong>recognized for years</strong>, and be <strong>considered as a key person</strong> in their field. Personal branding success is not an overnight job, a lot of time and effort is required to build a dominant presence in your field and thus every possible resource should be utilized for its success. </p> <p>This is why personal branding on social media is considered the best tool for expanding your market and brand. Social media provides multiple tools that help you create amazing content and be in constant contact with your audience. Having a website, creating an email list, responding to your followers on major social media platforms, and much more are all important points to <strong>effectively brand yourself</strong> and <strong>become omnipresent</strong>. </p> <hr class="wp-block-separator"/> <h3 class="wp-block-heading" id="h-6-invest-as-much-as-you-can-not-only-money">6. Invest as Much as You Can (Not Only Money)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1188" height="700" src="https://cdn.roottheway.com/2020/12/04022354/Invest-1188x700.png" alt="Invest yourself" class="wp-image-1282"/></figure> <p>Your personal brand won’t grow if you don’t invest in it. Personal branding on social media has made it easier for you to <strong>invest your energy</strong> in the key aspects of your personal brand, such as your communication, content, and clients. Social media provides you with many opportunities and tools that help you reach out to your target audience and get to know their concerns and needs. </p> <p>Thus, among the many tips on how to brand yourself on social media, it is important that you <strong>make your followers a priority</strong> and go out of your way to offer them your help, knowledge, and skills. This will result in a positive user experience and ultimately increase your brand recognition and growth. </p> <blockquote class="wp-block-quote"><p>Want to improve your Personal Brand? <br>Check this out: <strong><a href="https://www.roottheway.com/how-to-improve-your-personal-brand/">7 Actionable Tips on How to Improve Your Personal Brand</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-7-take-feedback-and-improve">7. Take Feedback and Improve</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/12/04024038/Take-feedback-1400x700.png" alt="Take feedback and improve is social media branding" class="wp-image-1283"/></figure> <p>The only way your personal brand is going to improve is if you are open to honest feedback. This is one of the most important tips on how to build your personal brand on social media. Ask your colleagues, your friends, and your family for feedback and reviews on your personal branding. This will let you know what the audience is seeing and if there is any need to change the narrative. You need to be open to criticism, you need to keep an open mind, and you <strong>need to improve based on those suggestions</strong>.</p> <p>It is also important to compare the feedback with your own thoughts about your personality. This will help you see which aspects are not being focused on and which areas need to be managed. Ask your followers to make suggestions and see what their perspective is, because, in the end, they are what matters the most.</p> <hr class="wp-block-separator"/> <h3 class="wp-block-heading" id="h-8-take-part-in-discussions">8. Take Part in Discussions</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/12/04050032/Discussions-1400x700.png" alt="Take Part in Online Discussion" class="wp-image-1284"/></figure> <p>To be recognized as an expert in your niche, you need to be vocal about your thoughts, your ideas, and your vast knowledge. A personal brand is about creating a public persona that is well-versed in its chosen topic and is ready to impart its learning and knowledge to the public. Thus, you need to take part in the discussions. Don’t be afraid to give your opinions and <strong>keep asking questions</strong>, because this might be the only thing that will help you grow.</p> <p>People in a discussion would notice that you are confident about your opinions and eager to learn new things as well, this will be great for your personal branding. And thankfully social media has major groups and communities where you can voice your opinions. </p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/why-is-personal-branding-important/">Why Is Personal Branding Important – 10 Reasons You Should Focus on Your Personal Brand</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-9-show-some-diversity-in-your-content">9. Show Some Diversity in Your Content</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/12/04050112/Diversity-1400x700.png" alt="Diversity while social media branding" class="wp-image-1285"/></figure> <p>If you want to stand out through personal branding on social media, you need to be unique. People are following you because of your content and it’s always better to mix it up a little. Repeating the same content can be boring for your customers and you will end up losing engagement. It is important to devise a strategy for your content marketing, see which type of content is getting you the <strong>most customer engagement</strong>, and try to <strong>make it interesting</strong> by adding <strong>visuals and graphics</strong>. </p> <p>Your unique and useful content is sure to get you more likes, shares, and engagement. </p> <hr class="wp-block-separator"/> <h3 class="wp-block-heading" id="h-10-be-original">10. Be Original</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/12/04050156/Be-Original-1400x700.png" alt="Be Original" class="wp-image-1286"/></figure> <p>The most important tip on how to brand yourself on social media is to be original. Personal branding is about YOU and it’s important that you stay true to yourself. Showing such authenticity in your content is also important. This will help in <strong>building trust and loyalty</strong> in your target audience when they can feel your personality in your content. </p> <hr class="wp-block-separator is-style-wide"/> <h2 class="wp-block-heading" id="h-final-words">Final Words</h2> <p>How to brand yourself on social media? I guess by now you know the answer to this question. Our <strong>10 effective tips on personal branding on social media</strong> are sure to get you the results you desire. </p> <p>Social media provides you a platform where your voice can reach a wider audience globally. To make a prominent position in the online community you need to be active, join community groups regarding your niche, engage with your audience, and create diversifying content to keep them rooted. And in the end, just be YOU. </p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/how-to-brand-yourself-on-social-media/">How to Brand Yourself on Social Media – Let’s Master The Art</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> <item> <title>9 Simple Tips to Create a Logo for Your Personal Brand</title> <link>https://www.roottheway.com/personal-brand-logo/</link> <dc:creator><![CDATA[Editorial Team]]></dc:creator> <pubDate>Sat, 28 Nov 2020 10:38:23 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=1250</guid> <description><![CDATA[<p>A logo is the first impression you have on your audience, and no, it’s not limited to a business only. Building a personal brand also requires you to have a logo. Why? Because a personal brand logo helps in capturing your work ethic, your creativeness, and your individuality, all with a design that is made …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/personal-brand-logo/"> <span class="screen-reader-text">9 Simple Tips to Create a Logo for Your Personal Brand</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/personal-brand-logo/">9 Simple Tips to Create a Logo for Your Personal Brand</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>A <strong>logo is the first impression</strong> you have on your audience, and no, it’s not limited to a business only. Building a personal brand also requires you to have a logo. Why? Because a <strong>personal brand logo</strong> helps in capturing your <strong>work ethic</strong>, your <strong>creativeness</strong>, and your <strong>individuality</strong>, all with a design that is made just for you.</p> <p>A personal branding logo helps people in identifying your business, who you are, and how you stand out. It helps you build an identity, and for personal branding, <strong>identity is key</strong>. It helps you distinguish yourself from your competitors and be recognized as an expert individual.</p> <p>So, how to create a personal brand logo? Some might ask you to go with the current trends, be minimal, be chic, or be loud. But as it’s your personal brand, <strong>just be YOU</strong>. There is no right and wrong when creating a personal brand logo, but you do need to incorporate your personality, your target audiences’ preference, and still be unique. </p> <p>Creating a personal brand logo allows you to be as expressive as you can because ultimately you are the one telling your story. Thus, we have come up with <strong>9 simple tips</strong> that can help you better <strong>express yourself</strong> and <strong>portray your excellence</strong> through your personal brand logo. Let’s get started!</p> <blockquote class="wp-block-quote"><p>Are you new to Personal Branding? Check out our <strong><a href="https://www.roottheway.com/how-to-create-a-personal-brand/">Step-by-Step Beginner’s Guide</a></strong> here.</p></blockquote> <h2 class="wp-block-heading" id="h-tips-to-create-a-personal-brand-logo">Tips to Create a Personal Brand Logo</h2> <h3 class="wp-block-heading" id="h-1-choose-the-color-scheme">1. Choose the Color Scheme</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/27013604/Choosing-Color-Scheme-1400x700.jpg" alt="Choosing Color Scheme for Personal brand logo" class="wp-image-1253"/></figure> <p>This might be the most vital decision you have to make when creating a personal brand logo. The color scheme you choose for your logo could have a huge impact on how your audience perceives it. Thus, don’t go with your favorite color, instead choose a color that speaks about the <strong>kind of work you do</strong>, expresses your <strong>field of interest</strong>, and <strong>connects with your customers</strong>. </p> <p>Colors help in catching the eye and focusing on what’s important and what isn’t. You must all be aware of the <strong>psychology of colors</strong> and how it plays a significant role in determining the feeling that a color portrays. For example, red color portrays power, love, and terror, whereas green represents peace and harmony. And this might be different for every person. </p> <p>Colors not only generate feelings, but they also hold cultural importance. Thus choose a color that is suitable for your business, your vast audience, and your brand. </p> <h3 class="wp-block-heading" id="h-2-don-t-complicate-it-simple-is-best">2. DON’T Complicate it – Simple is Best</h3> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://cdn.roottheway.com/2020/11/27020422/Keep-it-Simple-1400x700.png" alt="Make it very simple" class="wp-image-1254" width="861" height="430"/></figure> <p>Another important characteristic you need to keep in mind when creating a personal branding logo is <strong>simplicity</strong>. A logo is for your audience, how they perceive it, what do they understand, and something to remember you by. Creating a complicated logo is a big no for any business, organization, or personal brand. Why? Because it displays <strong>clutter</strong>, <strong>noise</strong>, and <strong>too many elements</strong>, all of which are disliked by the viewer.</p> <p>Many big brands like Apple, Nike, Coca-Cola, etc have the simplest logos. They have used the <strong>minimalistic design technique</strong> to portray their message with a few elements. Such logos also express diversity and are accepted universally.</p> <blockquote class="wp-block-quote"><p>Having a Personal Brand can benefit you in different ways. We have listed them to motivate you to work more on your brand. Check them out <strong><a href="https://www.roottheway.com/benefits-of-personal-branding/">here</a></strong>.</p></blockquote> <h3 class="wp-block-heading" id="h-3-make-it-very-symmetric">3. Make it Very Symmetric</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1382" height="700" src="https://cdn.roottheway.com/2020/11/27025009/Symmetry-1382x700.png" alt="" class="wp-image-1255"/></figure> <p>There are many reasons why you need to create a symmetrical personal brand logo. A symmetrical logo not only promotes minimalism but is also <strong>aesthetically pleasing</strong>. The human mind seeks to organize everything it sees, thus a symmetrical logo creates a sense of balance and peace for the human mind and produces positive vibes as well. </p> <p>Although a symmetrical logo might be a safe way to go, it is still considered visually pleasing. For some viewers, your logo might seem a little boring. Thus, it’s important to keep your brand message in mind when designing one.</p> <h3 class="wp-block-heading" id="h-4-no-design-cliches-very-important">4. No Design Cliches – Very Important</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/27044700/No-Design-Flaw-1400x700.png" alt="Design should be flawless" class="wp-image-1259"/></figure> <p>When designing a logo for your personal brand, it is important to create a few drafts, do your research, and come up with <strong>something unique</strong>. Personal branding helps you to convey your personality, skills, and knowledge to the world, thus your logo should be as unique as your individuality. </p> <p>A sure way to avoid design cliches is by exploring the internet and observing <strong>what your competitors are doing</strong>. This search is more about avoiding <strong>repeated designs</strong> rather than taking inspiration from someone else. It can also be advantageous if you do a survey with friends and family regarding your design and see if it reminds them of someone else. </p> <p>Avoiding cliches also means don’t be conventional, a content writer doesn’t need to have a pen or paper in their logo, similarly, a medical logo doesn’t need to be white and red. Think out of the box and be unique.</p> <blockquote class="wp-block-quote"><p>Want to market your Personal Brand in the best possible way. Check out our <strong><a href="https://www.roottheway.com/personal-brand-marketing/">Comprehensive Personal Brand Marketing Guide</a></strong>.</p></blockquote> <h3 class="wp-block-heading" id="h-5-it-should-portray-some-meaning">5. It Should Portray Some Meaning</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/27051819/Meaningful-1400x700.jpg" alt="Personal Branding logo should be meaningful" class="wp-image-1260"/></figure> <p>Your personal brand logo defines what you are and what you do. It creates an image in the audiences’ mind regarding your <strong>professionalism and work ethic</strong>. Thus, it’s important that your logo holds a meaning that is related to your profession or your personality. </p> <p>When making a personal branding logo, you can take inspiration from your name, from your work, or your qualities. Encompassing all these elements while designing your personal brand logo will help you create an original design that is suitable just for you. Take as many opinions as you can and try not to be <strong>too rigid or literal</strong> when adding meaningful elements to your logo. </p> <h3 class="wp-block-heading" id="h-6-use-custom-typography">6. Use Custom Typography</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/27062803/Custom-Typography-1400x700.png" alt="Use Custom Typography" class="wp-image-1263"/></figure> <p>Another way to stand out and have a unique personal brand logo is by using custom typography. Fonts also play a major role in adding meaning to your logo. The type of font you choose <strong>portrays your brand’s image</strong>. For example, going with a bold font displays power, professionalism, and seriousness, whereas using a scriptive font would display a casual and friendly tone.</p> <p>There are two major font types: serif and sans serif. But these are very common and most brands use them. Thus, to stand out you can <strong>create your custom font</strong>. It will be unique to your style and personality and will be different for your audience as well.</p> <h3 class="wp-block-heading" id="h-7-including-personal-brand-s-name-is-important">7. Including Personal Brand’s Name is Important</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/27060008/Include-Brand-Name-1400x700.png" alt="Include Personal Brand Name" class="wp-image-1262"/></figure> <p>Your personal brand logo doesn’t always have to be a symbol. You can also take inspiration from your name or <strong>incorporate your name</strong> in the logo. </p> <p>Why do we say it’s important? Because as your personal branding is about you, having your name on your logo just makes sense. If your name is unique or has a relevant meaning behind it, you can add your name or just the initials with a few elements to <strong>create a timeless logo</strong>. It is also easier for your audience to connect your logo to your personal brand. </p> <blockquote class="wp-block-quote"><p><em>Do you want to see improvements in your Personal Brand? Check out </em><strong><a href="https://www.roottheway.com/how-to-improve-your-personal-brand/">7 Actionable Tips on How to Improve Your Personal Brand</a></strong><em>.</em></p></blockquote> <h3 class="wp-block-heading" id="h-8-try-telling-a-story">8. Try Telling a Story</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/27063114/Try-Telling-a-Story-1400x700.png" alt="Tell a Story" class="wp-image-1264"/></figure> <p>This is a crucial part of designing any personal brand logo. When you are creating several drafts for your personal brand, you need to keep in mind what you <strong>want to incorporate in your logo</strong>. Your sense of humor? A hidden message? Or your professional side? This is where you decide the image of your personal brand and how your target audience is going to perceive it. </p> <p>It’s important to stay true to yourself, add in your heritage, or your qualities, something that your audience can relate to. This doesn’t mean that your logo design has to be complex and consist of different elements, you can also use <strong>negative space</strong>, <strong>clever initials placement</strong>, etc to tell your story. </p> <h3 class="wp-block-heading" id="h-9-make-it-ever-green">9. Make it Ever Green</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/27064704/Make-it-Ever-Green-1400x700.png" alt="Ever Green Personal Branding Logo" class="wp-image-1265"/></figure> <p>Rebranding your personal brand every few years should not be an option. Although, it’s hard not to keep up with the current trends, frequently changing your personal brand logo could <strong>mislead your target audience</strong> and change their perception about you as well. </p> <p>A logo represents your brand and your excellence. It is also a way your audience remembers or recognize you. Once you have a <strong>solid client base</strong>, a logo will greatly help in brand recognition. Rebranding your personal brand logo is not only a costly procedure, it also requires you to put the effort into building that same image again.</p> <p>Thus, one of the most important tips when creating a personal branding logo is to make it timeless. Work with the <strong>basic elements</strong>, such as geometric shapes, symmetrical designs, contrast colors, etc to make your logo stand out in any era and still be trendy. </p> <h2 class="wp-block-heading" id="h-final-words">Final Words</h2> <p>Creating the <strong>right personal brand logo</strong> can have a huge impact on your brand. A logo helps you encompass all your qualities, your work ethic, your field, and your uniqueness in a simple design. A logo becomes a means for you to connect with your audience and showcase your individuality, thus it becomes an important tool for brand recognition. </p> <p>By using the above tips, you can easily create a logo that is <strong>relatable to you</strong>, <strong>your target audience</strong>, and <strong>your profession</strong>. Create a logo that is timeless, versatile, and scalable. Don’t be afraid to explore and try to be as expressive as you can, it’s what makes you, YOU.</p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/personal-brand-logo/">9 Simple Tips to Create a Logo for Your Personal Brand</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> <item> <title>7 Actionable Tips on How to Improve Your Personal Brand</title> <link>https://www.roottheway.com/how-to-improve-your-personal-brand/</link> <dc:creator><![CDATA[Editorial Team]]></dc:creator> <pubDate>Thu, 26 Nov 2020 11:26:06 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=1200</guid> <description><![CDATA[<p>What is personal branding? How to build your personal brand? And how to improve your personal brand? These are some of the common questions associated with personal branding, so let’s try to answer them as best as we can.  It is no surprise that many content creators build a personal brand to achieve a significant …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/how-to-improve-your-personal-brand/"> <span class="screen-reader-text">7 Actionable Tips on How to Improve Your Personal Brand</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/how-to-improve-your-personal-brand/">7 Actionable Tips on How to Improve Your Personal Brand</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>What is personal branding? How to build your personal brand? And <strong>how to improve your personal brand</strong>? These are some of the common questions associated with personal branding, so let’s try to answer them as best as we can. </p> <p>It is no surprise that many content creators build a personal brand to achieve a <strong>significant position</strong> in their niche and <strong>be recognized</strong> for their talents and skills. A personal brand helps you communicate with your target audience and showcase your unique qualities, values, and expertise in your field of choice. It also helps you to create a profile that increases trust and credibility in your clients and advances your career and business.</p> <p>With such benefits associated with personal branding, it becomes more of a necessity than a choice for freelancers or influencers to create a personal brand and have a solid action plan to improve it gradually. Personal branding provides an optimum opportunity to connect with your target audience and help them with their needs. Establishing a personal brand requires you to define <strong>your niche</strong>, <strong>your qualities</strong>, <strong>your goals</strong>, what <strong>you offer to the community</strong>, and how <strong>you add value for your customers</strong>. </p> <p>Once a personal brand is established, it needs to be maintained and optimized with the never-ending changes in the marketing community. Thus, we have listed some of the <strong>best tips on how to improve your personal brand</strong> easily.</p> <blockquote class="wp-block-quote has-text-align-center"><p>Promote yourself and encourage others to do the same. Read our article on <br>“<a href="https://www.roottheway.com/what-is-personal-branding/https://www.roottheway.com/what-is-personal-branding/"><strong>What is Personal Branding?</strong></a>” <br>to know all about its success and benefits</p></blockquote> <p></p> <h2 class="wp-block-heading" id="h-tips-to-improve-your-personal-brand">Tips to Improve Your Personal Brand</h2> <ol><li><strong><a href="#ipb_1">Build Your Social Media Presence</a></strong></li><li><strong><a href="#ipb_2">Quality Writing – Share Knowledge</a></strong></li><li><strong><a href="#ipb_3">Be Consistent – Actively Promote</a></strong></li><li><strong><a href="#ipb_4">Grow Your Network</a></strong></li><li><strong><a href="#ipb_5">Hustle</a></strong></li><li><strong><a href="#ipb_6">Connect to Your Audience</a></strong></li><li><strong><a href="#ipb_7">Adapt to Change</a></strong></li></ol> <h3 class="wp-block-heading" id="ipb_1">1. Build Your Social Media Presence</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/24092538/Untitled-1-01-1-1400x700.png" alt="how to improve your personal brand - social media presence" class="wp-image-1219" srcset="https://cdn.roottheway.com/2020/11/24092538/Untitled-1-01-1-1400x700.png 1400w, https://cdn.roottheway.com/2020/11/24092538/Untitled-1-01-1-768x384.png 768w, https://cdn.roottheway.com/2020/11/24092538/Untitled-1-01-1-1536x768.png 1536w, https://cdn.roottheway.com/2020/11/24092538/Untitled-1-01-1-2048x1024.png 2048w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>Creating a personal brand is not enough, you need to promote it to find your target audience and convey your message. Building a solid social media presence enables you to <strong>dominate various platforms</strong> and create content that is relevant to your niche and helps in attracting potentials clients. </p> <p>So <strong>how to improve your presence online for your personal brand</strong>? Social media is one of the most important tools for promoting brands and businesses. It provides you with a platform where you can connect with your audience and engage with them. It is an effective arsenal that is accessible to anyone and the results are immediate if utilized wisely. What do we mean by that? Each platform such as <strong>Facebook</strong>, <strong>Twitter</strong>, and <strong>Instagram</strong>, that are at the forefront of promoting personal brands consists of different rules and content types to communicate with your target audience. Learning the rules and adapting your content for each platform can help you reach a wider audience. It is also beneficial to determine your strongest social media platform, where you receive the highest engagement and secure your position there. </p> <h3 class="wp-block-heading" id="ipb_2">2. Quality Writing – Share Knowledge</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/24093628/write-01-1400x700.png" alt="tips to improve your personal brand - quality content" class="wp-image-1220" srcset="https://cdn.roottheway.com/2020/11/24093628/write-01-1400x700.png 1400w, https://cdn.roottheway.com/2020/11/24093628/write-01-768x384.png 768w, https://cdn.roottheway.com/2020/11/24093628/write-01-1536x768.png 1536w, https://cdn.roottheway.com/2020/11/24093628/write-01-2048x1024.png 2048w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p><strong>Actively engaging with your audience</strong> is another important tip on how to improve your personal brand. There are many different platforms that you need to conquer before you can establish a dominant presence in your niche. Besides social media presence, creating relevant and engaging content for your target audience can help you achieve your goals and a substantial fan following.</p> <p><strong>Quality content writing</strong> has always been a preferable and valuable quality in the business community. It helps in building <strong>trust</strong> and <strong>credibility</strong> among your audience, letting them know that you hold considerable knowledge in your field. Your content should <strong>be</strong> <strong>engaging</strong>, <strong>attracts the customer’s eye</strong>, and <strong>be precise</strong>. All the impactful social media platforms have reduced powerful content to tweets and hashtags. Thus, this is the time where you can captivate an audience with just a few characters.</p> <p>Other than social media, you can showcase your quality writing skills by writing <strong>blogs</strong>, creating your <strong>website</strong>, or even writing a<strong> book</strong> when you believe you have the knowledge. Content writing for your personal brand helps you to control the narrative, create the image that you want your target audience to see, and convey your message. </p> <blockquote class="wp-block-quote has-text-align-center"><p>Discover the world of personal branding with our<br><strong><a href="https://www.roottheway.com/how-to-create-a-personal-brand/">Step-by-Step Guide on how to Create a Personal Brand</a></strong></p></blockquote> <h3 class="wp-block-heading" id="ipb_3">3. Be Consistent – Actively Promote</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/24094902/cons-01-1400x700.png" alt="tips to improve your personal brand - be consistent" class="wp-image-1222" srcset="https://cdn.roottheway.com/2020/11/24094902/cons-01-1400x700.png 1400w, https://cdn.roottheway.com/2020/11/24094902/cons-01-768x384.png 768w, https://cdn.roottheway.com/2020/11/24094902/cons-01-1536x768.png 1536w, https://cdn.roottheway.com/2020/11/24094902/cons-01-2048x1024.png 2048w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>When we think of <strong>how to improve our personal brand</strong>, we instantly think of quality writing, social media presence, and other ways to engage with our audience. We forget that one of the most crucial aspects of personal branding is creating an image that is considered <strong>reliable</strong> and <strong>dependable</strong> by our audience and this can only be proven through <strong>consistency</strong>.</p> <p>Being consistent is very important for a personal brand because it conveys to your audience and potential clients what to expect from you. It also helps in building a reputable image which creates trust and dependency among your followers. So how to be consistent? One of the most effective ways to show consistency is through the content you create and share on multiple platforms. <strong>Being uniform</strong> and <strong>clear </strong>about your message on each platform and creating content related to it helps you remain consistent with your audience. Your clients will know what to expect from you, what value you bring to the table, and what sets you apart from others. This also helps in improving <strong>brand awareness</strong> and <strong>recognition</strong>. </p> <h3 class="wp-block-heading" id="ipb_4">4. Grow Your Network</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/24100607/network-01-1400x700.png" alt="ways to improve your personal brand - grow your network" class="wp-image-1224" srcset="https://cdn.roottheway.com/2020/11/24100607/network-01-1400x700.png 1400w, https://cdn.roottheway.com/2020/11/24100607/network-01-768x384.png 768w, https://cdn.roottheway.com/2020/11/24100607/network-01-1536x768.png 1536w, https://cdn.roottheway.com/2020/11/24100607/network-01-2048x1024.png 2048w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>Another <strong>tip to improve your personal brand </strong>is by <strong>growing your network</strong>. Only impressing your target audience is not enough. For substantial growth, it is necessary to recognize and engage with the experts of your niche and create opportunities for <strong>future partnerships</strong> and <strong>expansions</strong>. </p> <p>Networking is beneficial as it helps you to raise brand awareness and ultimately lead to increased brand recognition. Partnering up with industry-experts helps you gain <strong>insight </strong>and <strong>knowledge </strong>about the workings of your field and also helps you create valuable relationships. These relationships can boost your personal branding and expand your knowledge.</p> <p>Many influencers on social media use networking as a way to gain popularity, followers, and contacts. They do this by partnering with experts or popular influencers and collaborate on a story, product, giveaway, etc. Attending key conferences related to your field and being present in both online and offline forums is another way to expand your network. Being recognized by an expert individual can positively impact your brand and help you <strong>gain awareness</strong>. </p> <blockquote class="wp-block-quote has-text-align-center"><p>Want to know more about personal branding and its many benefits? Check out our article on<br>“<strong><a href="https://www.roottheway.com/why-is-personal-branding-important/">Why is Personal Branding Important</a></strong>“</p></blockquote> <h3 class="wp-block-heading" id="ipb_5">5. Hustle</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/24101225/hustle-01-1400x700.png" alt="ways to improve your personal brand - Hustle" class="wp-image-1226" srcset="https://cdn.roottheway.com/2020/11/24101225/hustle-01-1400x700.png 1400w, https://cdn.roottheway.com/2020/11/24101225/hustle-01-768x384.png 768w, https://cdn.roottheway.com/2020/11/24101225/hustle-01-1536x768.png 1536w, https://cdn.roottheway.com/2020/11/24101225/hustle-01-2048x1024.png 2048w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>What’s the point of creating powerful content that is not being promoted or marketed properly. We often become so fixated on creating relevant content that we overlook if it’s even reaching our target audience. So <strong>how to improve your personal brand</strong> and create a dominant presence in your niche? <strong>You need to hustle</strong>. </p> <p>There are many ways you can assure that your content is reaching the right audience. One of the most effective ways to improve your personal brand is to <strong>create an email list</strong> of potential clients, consumers, industry experts, and organizations and send them your content so they can read and share it forward. You can also utilize your <strong>growing network</strong> and reach out to people who are related to your niche and willing to give you a shoutout. </p> <p>Another effective way to promote your content is by providing it in many formats so it is accessible for everyone, such as <strong>PDFs</strong>, <strong>books</strong>, <strong>videos</strong>, <strong>blogs</strong>, etc. You can also make yourself known in online forums and share your content once you have established a position there as an expert. </p> <h3 class="wp-block-heading" id="ipb_6">6. Connect to Your Audience</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/24102528/CONNECT-01-1400x700.png" alt="ways to improve your personal brand - Connect to your audience" class="wp-image-1228" srcset="https://cdn.roottheway.com/2020/11/24102528/CONNECT-01-1400x700.png 1400w, https://cdn.roottheway.com/2020/11/24102528/CONNECT-01-768x384.png 768w, https://cdn.roottheway.com/2020/11/24102528/CONNECT-01-1536x768.png 1536w, https://cdn.roottheway.com/2020/11/24102528/CONNECT-01-2048x1024.png 2048w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>Through a personal brand, you share your skills, knowledge, and expertise with your target audience. Thus, it is important to create a meaningful connection or relationship with your consumers and that’s why this is another <strong>tip on how to improve your personal brand</strong>.</p> <p>One of the most effective ways you can connect to your audience is by<strong> being real</strong>. When you have a clear idea about your personal branding, <strong>what you are</strong>, <strong>what your message is</strong>, and <strong>what values you want to portray to your audience</strong>, all the while being true to yourself and your personality, you can form authentic relations with your audience. Your consumers will feel comfortable with you because they can relate to you. This will also help in building trust and credibility. </p> <p>Being present on all major platforms also helps you gain a loyal fanbase. Listening to your audience’s concerns, answering them, and finding possible solutions can benefit you with a deeper connection. <strong>Tell your story</strong> and be as real as you can.</p> <blockquote class="wp-block-quote has-text-align-center"><p>Read our article on<br><strong><a href="https://www.roottheway.com/how-to-brand-yourself/">How to Brand Yourself<br></a></strong>and stand out from your competitors</p></blockquote> <h3 class="wp-block-heading" id="ipb_7">7. Adapt to Change</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/24104732/question-01-1400x700.png" alt="tips to improve your personal brand - Adapt to change" class="wp-image-1230" srcset="https://cdn.roottheway.com/2020/11/24104732/question-01-1400x700.png 1400w, https://cdn.roottheway.com/2020/11/24104732/question-01-768x384.png 768w, https://cdn.roottheway.com/2020/11/24104732/question-01-1536x768.png 1536w, https://cdn.roottheway.com/2020/11/24104732/question-01-2048x1024.png 2048w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>Another <strong>tip on how to improve your personal brand</strong> involves <strong>reinventing yourself as you grow</strong>. It is important to adapt to the changes happening around you. This helps you stay in touch with the newest trends and find relatable ways to connect with your audience. </p> <p>When you first develop a personal brand, it is important to define your goals, your values, and your audience. But as time changes, you have to once again ask yourself these questions:</p> <ul><li><strong>What is your unique selling point?</strong></li><li><strong>What values do you bring to the table?</strong></li><li><strong>What is your target audience?</strong></li></ul> <p>And chances are that your answers might be different from when you started. So it’s always important to question your work and improve your personal brand with time. </p> <h2 class="wp-block-heading" id="h-final-words">Final Words </h2> <p>Creating and managing a personal brand requires a lot of time, patience, and effort. Its constant work that needs to be reevaluated after some time. It is very important that you follow the above-mentioned <strong>tips on how to improve your personal brand</strong> and <strong>grow your loyal client list</strong>. </p> <p>Personal branding provides you ample opportunity to experiment with different tools and techniques to see what better suits your customers’ needs. Because in the end, they matter the most. Do not limit yourself to online growth only. Be <strong>authentic </strong>and <strong>consistent </strong>in real life as well. Try to form a reputation in offline forums, attend as many conferences as you can, and create <strong>meaningful relations</strong> with your <strong>community</strong>. </p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/how-to-improve-your-personal-brand/">7 Actionable Tips on How to Improve Your Personal Brand</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> <item> <title>How to Brand Yourself – 6 Easy Steps to Get it Done</title> <link>https://www.roottheway.com/how-to-brand-yourself/</link> <dc:creator><![CDATA[Editorial Team]]></dc:creator> <pubDate>Thu, 19 Nov 2020 12:21:52 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=1140</guid> <description><![CDATA[<p>How to brand yourself? This is a question that every solopreneur is asking themselves in the age of digital marketing. Social media integration has made standing out not only difficult but also a tedious process. Its accessibility makes it easy for everyone to create a personal brand and reach a wider audience. Nonetheless, creating a …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/how-to-brand-yourself/"> <span class="screen-reader-text">How to Brand Yourself – 6 Easy Steps to Get it Done</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/how-to-brand-yourself/">How to Brand Yourself – 6 Easy Steps to Get it Done</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>How to brand yourself?</strong> This is a question that every solopreneur is asking themselves in the age of digital marketing. <strong>Social media integration</strong> has made standing out not only difficult but also a tedious process. Its accessibility makes it easy for everyone to create a personal brand and reach a wider audience. Nonetheless, creating a personal brand is still one of the most effective ways to create a strong profile and <strong>increase your visibility</strong> by attractively showcasing your skills and knowledge.</p> <p>How to brand yourself online? Just because everyone is doing it, doesn’t mean they are right. Successful personal branding can never be achieved without <strong>proper goals</strong>, <strong>feedback</strong>, and <strong>analysis</strong> done on your part. Thus, no matter how easy it seems, it takes a lot of time and effort to display your skills and get your content to the right audience. It will help you create content that is authentic and focuses on the key aspects of your skillset. </p> <p>Personal branding could help you <strong>reach potential recruiters</strong> and <strong>develop credibility in your niche</strong>, so people are assured of your skills and knowledge. It is all about selling your strengths and qualities to the relevant community to create a stronger presence and become a valuable asset. </p> <h2 class="wp-block-heading" id="h-6-easy-steps-to-brand-yourself">6 Easy Steps to Brand Yourself</h2> <p>With such benefits associated with personal branding, there is no way you are not convinced by now. Creating a personal brand requires a lot of effort, thus you must do it right so it doesn’t go to waste. We have shortlisted 6 easy steps that can help you <strong>brand and market yourself</strong> effectively and give positive results. </p> <h3 class="wp-block-heading" id="h-1-define-your-unique-values">1. Define Your Unique Values</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/18024629/Determine-Your-Unique-Values-1-1400x700.jpg" alt="What are your unique values?" class="wp-image-1143"/></figure> <p>How to personally brand yourself? Creating a personal brand is all about selling your <strong>skills</strong>, <strong>talents</strong>, and <strong>knowledge</strong>. You create a profile that encompasses all your work history, work ethics, strengths, and weaknesses to let the audience know about your service. One of the major aspects that personal branding is such an attractive marketing strategy is because you can control the narrative and let the consumers know about yourself however you want. </p> <p>You can create an image that you want to <strong>portray to your audience</strong>. Adding your strengths, unique values, what you bring to the table, and how your service can be beneficial for a particular organization are some of the key points that should be included in your personal branding. </p> <p>How do you identify your unique skill sets? Think about <strong>yourself</strong>, <strong>your personality</strong>, <strong>your interest</strong>, <strong>your passion</strong>, and write it all down. If you are confident among an audience, then recognize yourself as a speaker or a communication expert, etc. </p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/steps-to-write-a-catchy-personal-brand-statement/">4 Really Easy Steps to Write a Catchy Personal Brand Statement – 8 Best Examples</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-2-take-feedback-from-your-friends-and-colleagues">2. Take Feedback From Your Friends and Colleagues</h3> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://cdn.roottheway.com/2020/11/18025834/Feedback-1400x700.png" alt="Feedback - How to brand yourself" class="wp-image-1144" width="861" height="430"/></figure> <p>How to know you have succeeded in creating the perfect personal brand? You create a personal brand so people <strong>identify your attributes and know your strengths</strong> regarding your niche. The best way to know you have accomplished that is by asking your close friends and colleagues, that know you best, and ask them what they think about you? About your branding? What are your skills? What sets you apart from the rest? If they can answer that, you have succeeded. </p> <p>You can also ask your friends and colleagues to help you create your personal brand in the beginning. Such as by contributing to the skill and strength section of your field, as they have worked with you and are well aware of your talents. This is also a great way to know how your audience perceives your personal branding and further improve on it. </p> <h3 class="wp-block-heading" id="h-3-specify-target-audience">3. Specify Target Audience</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/18045308/Target-Audience-1400x700.jpg" alt="Brand Yourself for Target Audience" class="wp-image-1145"/></figure> <p>Branding yourself can be a difficult task especially if you don’t have a target audience. Defining a target audience not only helps you to focus on certain aspects of your marketing but it also helps you <strong>improve your work productivity</strong> in that particular area. Once you have listed your unique set of qualities, you can identify your area of expertise and find a related audience to it. </p> <p>It is also important to use certain qualities rather than listing all of them so that your focus is not divided. Why is it important to define a target audience? Because a target audience helps you in creating a personal brand that focuses on the key aspects of your strengths and helps display the <strong>quality of your work</strong> that can help win customers over. By catering to the audience that can gain the most benefit from your expertise, the chances of growth and visibility are higher.</p> <blockquote class="wp-block-quote"><p>We have a great <strong><a href="https://www.roottheway.com/personal-brand-marketing/">Personal Brand Marketing Guide</a></strong> for you. Do check it out if you want the best marketing strategies for your brand.</p></blockquote> <h3 class="wp-block-heading" id="h-4-work-on-your-online-presence">4. Work on Your Online Presence</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/18062011/Online-Presence-1400x700.png" alt="Be Present Online" class="wp-image-1148"/></figure> <p>A personal brand is a great opportunity to create a <strong>strong presence in your niche</strong> and empower the people with your knowledge and skills. One of the easiest and effective ways to reach out to your target audience is through social media. How to brand yourself online? Define the most powerful social media platforms, learn their content style, analyze it into your posts, and communicate with your audience. </p> <p>Tackling multiple platforms at the same time is not recommended. Therefore find platforms that have the <strong>highest reach</strong>, <strong>your target audience</strong>, and <strong>provide easy communication</strong>. Be consistent in your content, be relevant, and find exciting ways to communicate with your viewers like live sessions, interviews, etc. Social media is a great tool for personal branding and you can use it to create exciting content and increase your followers or email list. </p> <h3 class="wp-block-heading" id="h-5-stay-active-everywhere">5. Stay Active Everywhere</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/18053105/Be-Active-Everywhere-1400x700.png" alt="Activity is Important" class="wp-image-1146"/></figure> <p>You need to <strong>be present</strong>, you need to <strong>be loud</strong>, and you need to <strong>interact with your audience</strong>. Staying active on each platform shows consistency and helps you communicate with your followers regularly. You need to create content that is attractive, relevant to your niche, and provides knowledge to your followers. Being irregular reflects poorly on your personal brand and your followers tend to forget about you as well. </p> <p>To create a solid presence in your targeted niche and audience, you need to be <strong>influential</strong> and provide tips, tricks, or information that can help your followers with their problems, without asking for anything in return. Staying active also increases your followers and reach. </p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/how-to-create-a-personal-brand/">Step by Step Guide on how to Create a Personal Brand</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-6-educate-people-don-t-do-only-promotions">6. Educate People – Don’t do Only Promotions</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/18063419/Educate-People-1-1400x700.png" alt="Educate Your Audience" class="wp-image-1151"/></figure> <p>Many influencers and solopreneurs misuse the potential of social media by posting content that is not relevant to their market and focusing on promotions. Especially in the beginning, it is required to post content <strong>that is valuable to your target market</strong> and focuses on the problems and solutions in your expertise area. Why is that important? Because such content helps you gain followers and helps build trust and credibility in your personal branding. </p> <p>Empowering people with your knowledge regarding a particular field or subject, without any cost, is a sure way to gain loyal followers and assure them that you care about their needs and problems. </p> <h2 class="wp-block-heading" id="h-final-words">Final Words</h2> <p>How to brand yourself? I hope that by the end of this article, you have a clear understanding of what it takes to create and maintain a personal brand. A personal brand is a <strong>reflection of your personality</strong>, <strong>work ethic</strong>, and <strong>knowledge</strong>. Thus, you should take every possible action to ensure that the image you portray to your audience is authentic and displays your unique qualities. A personal brand can help gain followers, increase visibility, and develop recognition among your peers. By implementing these 6 easy steps in your personal branding, you can achieve your end goals easily.</p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/how-to-brand-yourself/">How to Brand Yourself – 6 Easy Steps to Get it Done</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> <item> <title>A Comprehensive Guide on Personal Brand Marketing – Best Strategies</title> <link>https://www.roottheway.com/personal-brand-marketing/</link> <dc:creator><![CDATA[Editorial Team]]></dc:creator> <pubDate>Fri, 13 Nov 2020 06:18:16 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=1125</guid> <description><![CDATA[<p>As a solopreneur, you are probably already aware of the benefits of establishing a personal brand and making sure your expertise is seen. Personal branding helps you to create a profile for yourself where you can better educate people about your work, reach a wider market of potential clients, and leave a visible impression on …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/personal-brand-marketing/"> <span class="screen-reader-text">A Comprehensive Guide on Personal Brand Marketing – Best Strategies</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/personal-brand-marketing/">A Comprehensive Guide on Personal Brand Marketing – Best Strategies</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>As a solopreneur, you are probably already aware of the benefits of <strong>establishing a personal brand</strong> and making sure your expertise is seen. Personal branding helps you to create a profile for yourself where you can better educate people about your work, reach a wider market of potential clients, and leave a visible impression on the community. Your personal branding has a <strong>huge impact on the consumers</strong> and thus you must do this correctly. Creating an effective personal brand marketing strategy will be the key to its success. </p> <p>If you believe that you have the knowledge and skills in a particular field, then now it’s time to let the world know. Personal branding is about making your work visible to the potential customers while utilizing <strong>minimum resources</strong>. It is also about standing out in a crowd where many others have the same expertise as you. So how will you stand out? By creating a good personal branding profile and marketing it properly. </p> <p>We have prepared this ultimate guide about personal brand marketing to help you devise a good strategy and why is it important to do so.</p> <h2 class="wp-block-heading" id="h-why-do-you-need-a-personal-brand-marketing-strategy">Why do You Need a Personal Brand Marketing Strategy? </h2> <p>Marketing your personal brand, no matter how big or small is important for connecting with your target audience. Through a personal brand marketing strategy, you will have more control over <strong>your narrative</strong>, <strong>your content</strong>, and your <strong>target audience</strong>. Personal brand marketing helps your business in many ways, let’s discuss some of the major benefits.</p> <h3 class="wp-block-heading" id="h-1-recognition">1. Recognition</h3> <p>One of the major aspects of creating a personal brand is to be <strong>recognized by the target audience</strong>. By creating a good personal brand strategy, you can create a solid presence in your field, be known as an influential person, and attract the right audience to your brand. This is also beneficial for your business and helps in generating awareness. </p> <h3 class="wp-block-heading" id="h-2-highlighting-skills">2. Highlighting Skills</h3> <p>You share your skills and knowledge through your personal brand marketing strategy. The more confident you are in what you do – How well you know it – how it can be done, the more people are likely to trust you and approach you. Personal branding does not only add confidence to your personality but it also assures you about your <strong>quality of work</strong> and helps you further improve it. When the community recognizes your skills confidently delivered, they are assured of their choice. </p> <h3 class="wp-block-heading" id="h-3-increases-visibility">3. Increases Visibility</h3> <p>Personal branding increases your visibility. The more you market yourself, the more visible you become. When you highlight your skills and provide valuable content, people will share that content with others because they believe in your expertise. This lets you secure a <strong>powerful position in your field</strong> and welcomes more people to recognize your work.</p> <blockquote class="wp-block-quote"><p><strong>Related Article</strong>: <a href="https://www.roottheway.com/why-is-personal-branding-important/">10 Reasons Why You Should Focus on Your Personal Brand</a></p></blockquote> <h2 class="wp-block-heading" id="h-what-level-of-visibility-do-you-want">What Level of Visibility Do You Want?</h2> <p>Another benefit of personal brand marketing is that you set the pace yourself. Defining your end goals and starting from scratch is common for all solopreneurs, but working towards it gradually is what turns it into a successful story. </p> <p>In the book, <a href="https://hingemarketing.com/blog/story/personal-branding-strategy-a-roadmap-for-professionals-experts-and-executives#:~:text=A%20personal%20branding%20strategy%20is,to%20achieve%20in%20the%20future." target="_blank" rel="noreferrer noopener nofollow">The Visible Expert</a>, by <strong>Elizabeth Harr</strong>, there are different levels of visibility defined. This will help you find your current position and provides possible means to reach your desired level. Let’s discuss these in detail. </p> <h3 class="wp-block-heading" id="h-level-1-resident-experts">Level 1 – Resident Experts</h3> <p>This is the basic level of visibility and is most common for solopreneurs. The Resident experts are well-acknowledged in their field of <strong>work or organization</strong> and are visible to their clients. But are not known outside of their community.</p> <h3 class="wp-block-heading" id="h-level-2-local-heroes">Level 2 – Local Heroes</h3> <p>The local heroes are starting to get recognized <strong>outside of their community</strong>. They are visible in the local communities and offer their services in the form of blogging or speaking. </p> <h3 class="wp-block-heading" id="h-level-3-rising-stars">Level 3 – Rising Stars</h3> <p>This is probably where you want to be after the first few initial weeks of starting your personal blog. If personal brand marketing is followed diligently, you can find yourself be labeled as a <strong>rising star</strong>. They are well known in their local communities. They offer valuable content and services in their field of work and are also offered good money for it.</p> <h3 class="wp-block-heading" id="h-level-4-industry-rock-stars">Level 4 – Industry Rock Stars</h3> <p>These individuals have created a huge name across the nation regarding their expertise and charge a substantial amount of money for their services as well. They are a <strong>valuable source of information and skill</strong> in their field of work. </p> <h3 class="wp-block-heading" id="h-level-5-global-superstars">Level 5 – Global Superstars</h3> <p>Now, this is your <strong>dream level</strong>, your end goal, and the reason you started personal branding. These individuals are considered experts in their business and are recognized by global industries. They are provided the highest fees and are a valuable asset to a company or organization that wants to work with them.</p> <p>A personal brand marketing strategy could get you to a level 5 visibility, but expecting to see the results overnight is a naive thought. Personal branding requires <strong>a lot of patience, effort, and time</strong>. First, you need to identify your level of visibility and work your way towards the end. The time and effort spent on your personal branding strategy will be for naught, as it not only helps you gain visibility but also lets you assert yourself as a valuable individual in the community. </p> <blockquote class="wp-block-quote"><p>We have a great <strong><a href="https://www.roottheway.com/how-to-create-a-personal-brand/">Step-by-Step Personal Branding Guide</a></strong> for beginners.</p></blockquote> <h2 class="wp-block-heading" id="h-step-by-step-personal-brand-marketing-strategy">Step-by-Step Personal Brand Marketing Strategy</h2> <p>Personal brand marketing strategy is all about <strong>standing out</strong>, <strong>reaching the right audience</strong>, and <strong>showcasing your skills</strong>. We are going to discuss the best marketing tools that can help you do just that – Shine out!</p> <h3 class="wp-block-heading" id="h-1-make-a-blog-website">1. Make a Blog/Website</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/12234315/Web-Design-Process-1400x700.png" alt="Personal Brand Marketing Through Website" class="wp-image-1130"/></figure> <p>One of the ways you can create a dominant presence in the online community and showcase your expertise and work is by <strong>creating a website or blog</strong>. A personal website is a great way to attract potential new customers to your brand and introduce them to your skills and knowledge in your field of work. A website provides you more control regarding the image you want to show your consumers. It also lets you showcase all your work, awards, certifications, and skills in a themed format. </p> <p>Through a website, you can let your customers know your <strong>skill level</strong>, how you can help them, and what you can do. Developing a professional website that is not only attractive to the eye but brings to focus the solution to the customers’ problem is a sure way to convert them. </p> <p>It is also important that you optimize certain pages on your site, such as the “<strong>About Us</strong>” page. This page should include all your achievements and work history in a compelling story and let your customers know that you can help them. </p> <p>Adding blogs to your website is also an effective way to gain followers and provide knowledge regarding your niche to build an authoritative position in your community. </p> <h3 class="wp-block-heading" id="h-2-seo">2. SEO</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/12235009/SEO-1400x700.jpg" alt="Search Engine Optimization" class="wp-image-1131"/></figure> <p>SEO is a powerful tool and should be utilized fully through personal brand marketing. Creating a <strong>stronger position</strong> in the search engine ranking could not only increase your <strong>site’s traffic</strong> but also increase your <strong>brand awareness and credibility</strong>. Solopreneurs can use personal SEO to improve their site’s ranking and help create a profile that is easily searchable by consumers. </p> <p>People are more likely to search for a solution themselves rather than seeking out professional help. Thus, you can use those keywords and phrases that are <strong>most searched</strong> and <strong>relevant to your expertise</strong> and field and include them in your content. This is a sure way for search engines and consumers to notice you. </p> <p>SEO is a <strong>cost-effective marketing strategy</strong> for personal branding. It not only improves your ranking but also increases sales and traffic. Thus, the blogs on your website can help convert customers and let them know about your skill and knowledge regarding a problem they were facing. Creating relevant content improves user-experience and helps in retaining loyal customers. </p> <h3 class="wp-block-heading" id="h-3-social-media-marketing">3. Social Media Marketing</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/12071622/Social-Media-Marketing-for-Personal-Brand-1400x700.png" alt="Personal Brand Marketing on Social Media Platforms" class="wp-image-1126"/></figure> <p>This is where personal branding thrives. Social media marketing has completely changed the marketing game and made it somehow easy and difficult at the same time. The accessibility provided by social media platforms cannot be ignored, but this has made standing out a lot harder. All solopreneurs are <strong>using the same platforms</strong>, <strong>following the same technique</strong>, and <strong>targeting the same market</strong>. Then how are you going to be unique?</p> <p>Social media marketing also requires a strategy for it to work correctly. One of the most important lessons include trying to optimize and power <strong>a few high priority platforms</strong> rather than more than you can handle. High priority platforms can be recognized as areas where most buyers are available, where your consumers are active, and where you can communicate with your audience. </p> <p>Currently, <strong>Facebook</strong> and <strong>Instagram</strong> are the most popular platforms for personal branding. And both follow a different set of rules when it comes to content. Learning and understanding each platform could be important in reaching out to the audience. Being consistent, using hashtags, and creating eye-catching content is a sure way to gain followers and build a solid client base. </p> <blockquote class="wp-block-quote"><p>Here are the <strong><a href="https://www.roottheway.com/what-is-personal-branding/">5 Best Examples of Personal Branding Success</a></strong> to keep you motivated.</p></blockquote> <h3 class="wp-block-heading" id="h-4-email-marketing">4. Email Marketing</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/12072933/Email-Marketing-Personal-Brand-1400x700.jpg" alt="Email Marketing" class="wp-image-1127"/></figure> <p>Email marketing is one of the most important and effective ways to <strong>attract and retain customers</strong>. And it works for personal brand marketing too! Once you have created a website, you can use that to collect customer information and target them with detailed and personalized emails to increase conversions. </p> <p>Email marketing helps you target potential customers and organizations regarding your <strong>expertise and skills</strong>. This also provides you with a platform where you can interact with your customers in a personalized way. You can also attract potential followers with your valuable content and entice them to subscribe to your newsletter. </p> <h3 class="wp-block-heading" id="h-5-marketing-through-media-kit">5. Marketing Through Media Kit</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/13000239/Media-Kit-Marketing-1400x700.jpg" alt="Personal Brand Marketing Through Media Kit" class="wp-image-1132"/></figure> <p>A media kit can be an important file for personal branding. A media kit is a document that contains all the vital information regarding your business and yourself so people are aware of your <strong>skills</strong>, <strong>knowledge</strong>, and <strong>mission</strong>. It is a quick and easy way to notify your customers about yourself and how to approach your business. A media kit is usually uploaded on your website and can be easily downloaded from there. </p> <p>A media kit should contain a bio, photos, work samples, testimonials, information regarding your brand and business, and contact details. You can also send media kits to prospective recruiters or organizations to provide them with a pamphlet of your skills and work history. </p> <h3 class="wp-block-heading" id="h-6-publish-a-booklet-book">6. Publish a Booklet/Book</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/13010420/Publish-a-Book-1-1400x700.png" alt="Publish Your Book" class="wp-image-1136"/></figure> <p>Although this might not be an immediate action that you need to take but publishing your book or booklet is a good way to market yourself. If you feel that you have excellent command over your niche and can deliver content that is valuable to your consumers, then you should write <strong>blog posts or a book</strong> and give it away for free, if you like. </p> <p>Publishing a book by combining multiple blogs helps in <strong>increasing your credibility</strong> and let your consumers know about your knowledge regarding a particular subject. Find keywords or phrases that are related to your niche and write blogs on it, once you have a solid client base and email list available, you can convert them into a book and offer it up. </p> <h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2> <p><strong>Personal brand marketing strategy</strong> is important to make sure your business visibility increases and you can effectively showcase your skills and knowledge. There are many marketing tools available but you shouldn’t burden yourself with everything at once. Thus, we have designed this effective personal brand marketing plan so you can work at a gradual pace and still see substantial results.</p> <p>Through personal branding, you can create a solid profile for yourself and increase your reach in your community. For this, you need a stronghold on your social media platforms and email campaign, places where you can reach out to your target audience. Invest your time, create attractive content, display your skills, and develop brand awareness, all through personal branding. </p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/personal-brand-marketing/">A Comprehensive Guide on Personal Brand Marketing – Best Strategies</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> <item> <title>4 Really Easy Steps to Write a Catchy Personal Brand Statement – 8 Best Examples</title> <link>https://www.roottheway.com/steps-to-write-a-catchy-personal-brand-statement/</link> <dc:creator><![CDATA[Editorial Team]]></dc:creator> <pubDate>Thu, 05 Nov 2020 17:41:48 +0000</pubDate> <category><![CDATA[Strategies]]></category> <guid isPermaLink="false">https://www.roottheway.com/?p=1026</guid> <description><![CDATA[<p>If you don’t have a captivating personal brand statement to go with your personal brand, you’re going to have a hard time standing out from the crowd. So, how to create a personal brand statement? A personal brand is essentially a catchphrase you tag with your brand that states your expertise or passion in a …</p> <p class="read-more"> <a class="" href="https://www.roottheway.com/steps-to-write-a-catchy-personal-brand-statement/"> <span class="screen-reader-text">4 Really Easy Steps to Write a Catchy Personal Brand Statement – 8 Best Examples</span> Read More »</a></p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/steps-to-write-a-catchy-personal-brand-statement/">4 Really Easy Steps to Write a Catchy Personal Brand Statement – 8 Best Examples</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>If you don’t have a <strong>captivating personal brand statement</strong> to go with your personal brand, you’re going to have a hard time standing out from the crowd. So, <strong>how to create a personal brand statement</strong>?</p> <p>A <strong>personal brand</strong> is essentially a catchphrase you tag with your brand that states your expertise or passion in a single succinct statement. This allows your clients and audience to get a quick look at what your brand is about and help recognize you as well. In many cases, a <strong>personal brand statement</strong> works just like a logo – it offers recognizable glance value for your brand. Therefore, you will find that a personal brand paired with a <strong>well-designed logo</strong> sends a clear message to all clients and readers. More importantly, a great personal brand statement makes your brand memorable. And so, with a catchy personal brand statement, you can ingrain yourself in the minds of your customers and clients.</p> <p>A lot goes into developing your personal brand and a fundamental element is the personal brand statement. The best brands in their niche have a captivating personal brand statement that says something about their <strong>values and beliefs</strong>. Therefore, when writing your own catchy personal brand statement, you need to ensure it shows off who you are and what you can do for your clients.</p> <p>Today, we’ll be looking at why you need a personal brand statement, how to create a personal brand statement and some catchy personal brand statement examples from world-renowned personal brands.</p> <hr class="wp-block-separator"/> <h2 class="wp-block-heading" id="h-why-do-you-need-a-personal-brand-statement">Why Do You Need a Personal Brand Statement?</h2> <p>To provide a way for people to understand what you do from the get-go, you need a personal brand statement. A poor personal brand statement creates confusion rather than communicating to your audience about what your brand excels at, and what you have to offer. With the <strong>right personal brand statement</strong>, you can leave a lasting impression on someone. From that impression, they might someday come back as a customer. You will often find the best examples of personal brand statements offer up a clear image of the brand itself, and communicate purpose.</p> <p>To stand out in your niche, a personal brand with a catchy personal brand statement is essential. If you’re just another brand with nothing to set you apart from the others, you’ll be competing with the entire market – a position you don’t want to be in. Therefore, to <strong>boost your position in the market</strong> and help yourself <strong>stand out</strong>, you need a <strong>personal brand statement</strong>. To do this, you need to learn how to write a personal brand statement. And the best way to learn is to look at personal brand statement examples, which we’ll dive into a bit later.</p> <p>A personal brand statement also helps you focus. If you want a <strong>sizable market share</strong>, you should focus on a specific element of your niche, master it, and advertise it. For instance, in the world of web design, if you’re a master of UX design, make sure your personal brand reflects that skill and your personal focuses on that skill. Without focus and purpose, it’s hard to stand out from other brands catering to the same niche. As you’ll often see in the best examples of personal brand statements, they communicate a clear goal to the audience – if you need something, we can provide it. So how do you create a personal brand statement?</p> <hr class="wp-block-separator"/> <blockquote class="wp-block-quote"><p>Here are <strong><a href="https://www.roottheway.com/why-is-personal-branding-important/">10 Reasons Why You Should Go For Personal Branding</a></strong> in today’s era.</p></blockquote> <h2 class="wp-block-heading" id="h-4-steps-to-create-a-crisp-personal-brand-statement">4 Steps to Create a Crisp Personal Brand Statement</h2> <p>Next, let’s get into the gritty details of creating your personal brand statement and how to write a personal brand statement.</p> <p>The best thing to do when creating your own <strong>crisp personal brand statement</strong> is to highlight your unique selling proposition. Therefore, if you use the right words in conjunction with a bold statement, you’ll end up creating a great brand statement. The key here is to keep your target audience in mind, highlight your <strong>specialties</strong> or <strong>most valuable skills</strong>, <strong>honesty</strong>, and <strong>clarity</strong>. Let’s dive into how to write a personal brand statement.</p> <ul><li><strong>Step 1 – Determine Your Target Audience</strong></li><li><strong>Step 2 – Write Down Your Specialties</strong></li><li><strong>Step 3 – Be Honest Towards Your Audience</strong></li><li><strong>Step 4 – Make it Short and Crunchy</strong></li></ul> <h3 class="wp-block-heading" id="h-step-1-determine-your-target-audience">Step 1 – Determine Your Target Audience</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/11045630/Determine-Your-Target-Audience-1400x700.jpg" alt="Determine Your Target Audience First" class="wp-image-1109"/></figure> <p>When creating your personal brand, you must’ve had a <strong>target audience</strong> in mind to cater to. That audience comes back into play here when crafting your personal brand statement. Therefore, when crafting your personal brand statement, keep your target audience in mind and ensure you address them either directly, or indirectly, in your statement. Later, when we look at the best examples of personal brand statements, one thing they all have in common is that they have a target audience in mind and <strong>addresses that audience</strong>. As a result of this, the audience is drawn into the brand and is encouraged to learn more about the brand.</p> <p>Once you’ve determined your audience, you can craft a personal brand statement. Usually, target a specific group of people, be it in terms of age or industry. Once that’s out of the way you can craft a good message for that audience. How does this help? This allows you to identify what would be <strong>most beneficial for your audience</strong> and focus on that main aspect. Therefore, try to stay focused and adamant about the sector of the market you are aiming for. If you spread yourself out too much, you will end up with a vague personal brand statement without clear goals.</p> <h3 class="wp-block-heading" id="h-step-2-write-down-your-specialties">Step 2 – Write Down Your Specialties</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/11050636/Special-Skills-1400x700.jpg" alt="Know Your Specialties" class="wp-image-1110"/></figure> <p>Start by jotting down everything about yourself which you think is <strong>special</strong>, or is <strong>valuable to your clients</strong>. From there, narrow it down to <strong>specific qualities or skills</strong> which cater to the needs of the people in your niche. Here, you’re looking for your strengths, areas where you have a lot of experience, or just some personal character traits, you’re proud of and strongly believe will add value to your brand. For example, if you are a <strong>web designer</strong>, technical skills such as CSS, SASS, and JavaScript will draw in customers. In addition to this, personal skills such as <strong>good design sense</strong> and <strong>creative experience</strong> will add a lot of value to your brand. From there, you can choose to highlight a single skill within your personal brand statement and market it as the defining quality of your business. If you have a large skillet, make sure to highlight it can add value to your client’s business. To summarize into key points:</p> <ul><li>Jot down your best skills</li><li>Select specific skills or a unique selling point</li><li>Select a general category you can cater to with those skills</li><li>Communicate both aspects of your personal brand statement</li></ul> <p>Identifying your specialties plays a key role in answering ‘how to write a personal brand statement’.</p> <h3 class="wp-block-heading" id="h-step-3-be-honest-towards-your-audience">Step 3 – Be Honest Towards Your Audience</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1027" height="531" src="https://cdn.roottheway.com/2020/11/11224609/Be-honest.png" alt="How to write a personal brand statement - Honesty" class="wp-image-1112" srcset="https://cdn.roottheway.com/2020/11/11224609/Be-honest.png 1027w, https://cdn.roottheway.com/2020/11/11224609/Be-honest-768x397.png 768w" sizes="(max-width: 1027px) 100vw, 1027px" /></figure> <p>When writing down your skills, it’s important to ensure you’re honest with yourself and your audience. You don’t want to oversell yourself and let down your clients when you can’t live up to expectations. With that in mind, ensure you understand the <strong>scope of the problem</strong> you want to solve and the skills you bring to the table to solve that problem. The other thing to keep in mind is that you are honest with your audience in terms of what your brand offers. However, be sure to highlight your <strong>unique selling proposition</strong> excellently. With these two things in mind, you are on your way to an excellent personal brand statement. Never claim to be more than what you are and always focus on what you can provide.</p> <p>One other point is, don’t write your aspirations in your personal brand statement. Rather than focusing on what you will become one day, try to jot down what you can provide your clients with now. Your personal brand statement should inspire your reader and not scare them away based on fancy titles or extraordinary claims.</p> <h3 class="wp-block-heading" id="h-step-4-make-it-short-and-crunchy">Step 4 – Make it Short and Crunchy</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1400" height="700" src="https://cdn.roottheway.com/2020/11/11230414/Short-and-Crisp-1400x700.png" alt="Crisp personal brand statement" class="wp-image-1113"/></figure> <p>While it’s not an absolute rule, <strong>shorter personal brand statements</strong> tend to leave a <strong>lasting impact</strong>. Avoid using too many technical words in your personal brand statement – the best ones make their message clear with everyday words most of the audience can understand. Ideally, you want a child to be able to comprehend everything your brand is about. Moreover, it should be <strong>short and crunchy</strong> enough that, when asked about at a dinner party, you can get away with expressing everything your business stands for by just telling your personal brand statement. If you can sell yourself to your friends using your personal brand statements, interested clients are just a read away.</p> <p>In addition to being heavy with intent and meaning, the statement needs to be sufficiently short. That is, no more than a sentence should ever be used to describe your <strong>qualities and professional focus</strong>. Some rare cases might force you to use two sentences, but for the most part, one is more than enough.</p> <p>Your brand statement should be memorable. If you can nail down a short and impactful personal brand statement you’ve found yourself the answer to “how to create a personal brand statement”.</p> <hr class="wp-block-separator"/> <blockquote class="wp-block-quote"><p>We’ve Created step-by-step guide on <strong><a href="https://www.roottheway.com/how-to-create-a-personal-brand/">How to Create a Personal Brand</a></strong> for beginners.</p></blockquote> <h2 class="wp-block-heading" id="h-8-examples-of-successful-personal-brands-with-excellent-statements">8 Examples of Successful Personal Brands With Excellent Statements</h2> <p>When trying to figure out how to create a personal brand statement, the optimal place to start is by looking at the best examples of personal brand statements. Therefore, to further our understanding of how to write a personal brand statement, here are some famous examples.</p> <h3 class="wp-block-heading" id="h-1-neil-patel-do-you-want-more-traffic">1. <a href="https://neilpatel.com/" target="_blank" rel="noreferrer noopener nofollow">Neil Patel</a> (“Do you want more traffic?”) </h3> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://cdn.roottheway.com/2020/11/11230927/Neil-Patel-Brand.png" alt="how to create a personal brand statement - Example" class="wp-image-1114" width="878" height="430" srcset="https://cdn.roottheway.com/2020/11/11230927/Neil-Patel-Brand.png 1346w, https://cdn.roottheway.com/2020/11/11230927/Neil-Patel-Brand-768x377.png 768w" sizes="(max-width: 878px) 100vw, 878px" /></figure> <p>With a simple question, Neil Patel makes a “statement”. With this, Neil knows that every website and business out there wants to <strong>organically generate more traffic</strong> – and he knows how to make that happen.</p> <p>Neil Patel is one of the world’s leading marketing strategies and experts and is world-renowned for his traffic generation and SEO capabilities. While his personal brand statement is a simple question, it sparks <strong>intrigue and interest</strong> from the reader. From there he proceeds to cement himself as the leading expert you need to make your business grow. Therefore, although a simple question, it’s very good at captivating the reader.</p> <p>The key takeaways when learning how to create a personal brand statement from Neil’s statement is that he highlights what he can do to <strong>add value to your business</strong> and thereby starts with a leading question. A question, HE is the answer to. In addition to making it clear about what he does, his statement also reflects some of the important aspects often found in the best personal brand statement examples – clarity, purpose, intrigue, and command.</p> <h3 class="wp-block-heading" id="h-2-aron-orendorff-saving-the-world-from-bad-content">2. <a href="https://www.iconicontent.com/" target="_blank" rel="noreferrer noopener nofollow">Aron Orendorff</a> (“Saving the world from bad content”)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1348" height="661" src="https://cdn.roottheway.com/2020/11/11231652/Aron-Orendorff.png" alt="Saving the world from bad content" class="wp-image-1115" srcset="https://cdn.roottheway.com/2020/11/11231652/Aron-Orendorff.png 1348w, https://cdn.roottheway.com/2020/11/11231652/Aron-Orendorff-768x377.png 768w" sizes="(max-width: 1348px) 100vw, 1348px" /></figure> <p>Aron’s statement is a <strong>bold claim</strong> for sure, but it also engages the reader. Therefore, when trying to learn how to create a personal brand, you should aim for something just as daring.</p> <p>Aron is an expert when it comes to content and has worked with some of the most reputed businesses. With his personal brand statement, Aron demonstrates a key understanding of his target audience and ensures to market his skills like that. Aron is an expert in the field of business to business strategies and content creation. What does he offer? He can <strong>improve traffic</strong>, <strong>get qualified leads</strong>, and <strong>improve scalability</strong> for your business. Therefore, with a strong skill set to back up his claims, he can construct a commanding personal brand statement, claiming that he can rid the world of bad content. This serves as one of the better personal brand statement examples of making a bold and extraordinary claim fits with the brand.</p> <h3 class="wp-block-heading" id="h-3-sujan-patel-i-build-and-grow-saas-companies">3. <a href="https://sujanpatel.com/" target="_blank" rel="noreferrer noopener nofollow">Sujan Patel</a> (“I build and grow Saas Companies”)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1345" height="660" src="https://cdn.roottheway.com/2020/11/11232040/Sujan-Patel.png" alt="I build and Grow Saas Companies" class="wp-image-1116" srcset="https://cdn.roottheway.com/2020/11/11232040/Sujan-Patel.png 1345w, https://cdn.roottheway.com/2020/11/11232040/Sujan-Patel-768x377.png 768w" sizes="(max-width: 1345px) 100vw, 1345px" /></figure> <p>Sujan Patel is an entrepreneur <strong>hungry for growth</strong> – and his personal brand statement makes this very clear. Very few can back up their marketing claims with promising results. Sujan speaks for himself when it comes to marketing and appealing to other entrepreneurs – if you want to grow, I’m the person you need to talk to. Therefore, Sujan’s statements serve as another great example for those learning how to create a personal brand statement – define what you can do within your personal brand statement.</p> <p>He is direct and keeps it simple with his brand statement while hinting at what he’s the best at, in this case, SAAS companies. Therefore, almost immediately, if you’re the owner of a software company that offers SAAS, you can quickly latch onto Sujan as the man you need to grow your company.</p> <p>Although he is boldly declaring that he grows businesses, you can rest assured knowing Sujan can back the talk. Therefore, Sujan takes an authoritative stance with his personal brand statement. His claims go beyond just stating he can help you grow your company – he IS the reason your company will grow. This serves as an eye-catching and intriguing experience for any new reader.<br>Altogether, his personal brand statement says a lot about him – <strong>expertise</strong>, <strong>credibility</strong>, <strong>confidence</strong>, <strong>reliability</strong>, and <strong>succinctness</strong>. Not only should you be confident in your claims, but you also need to be able to back them up as well.</p> <blockquote class="wp-block-quote"><p>Related Article: <strong><a href="https://www.roottheway.com/what-is-personal-branding/">What is Personal Branding? 5 Examples of Personal Branding Success</a></strong></p></blockquote> <h3 class="wp-block-heading" id="h-4-kaleem-sajid-quality-and-responsibility">4. <a href="https://www.kaleemsajid.com/" target="_blank" rel="noreferrer noopener">Kaleem Sajid</a> (“Quality and Responsibility”)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1345" height="661" src="https://cdn.roottheway.com/2020/11/11232401/Ilmigo.png" alt="How to Create a Personal Brand Statement - Kaleem Sajid" class="wp-image-1117" srcset="https://cdn.roottheway.com/2020/11/11232401/Ilmigo.png 1345w, https://cdn.roottheway.com/2020/11/11232401/Ilmigo-768x377.png 768w" sizes="(max-width: 1345px) 100vw, 1345px" /></figure> <p>Kaleem makes it clear with his personal brand statement that he’s someone who excels in delivering <strong>high-quality work, responsibly</strong>.<br>Kaleem is an <strong>expert in building professional websites</strong>, developing modern solutions for <strong>large MNCs</strong> and smaller companies.</p> <p>Therefore, as an example of a personal branding statement, Kaleem teaches us to deliver a promise to the audience through a personal branding statement. When creating your personal brand statement, it’s important that you keep in mind the promises you make to your audience, clients, and readers. Unless you deliver on your word, you’ll quickly lose clients and your business will come crashing down.</p> <p>When learning how to create your personal brand statement, learn from examples that exemplify the <strong>responsibility and commitment</strong> associated with a personal brand statement. It’s a promise to your clients that they can trust you with their work and needs, and that you’re the best at what you do. High quality work and responsibility should be the driving factors behind your personal brand statement.</p> <h3 class="wp-block-heading" id="h-5-thomas-frank-become-a-better-student">5. <a href="https://collegeinfogeek.com/" target="_blank" rel="noreferrer noopener nofollow">Thomas Frank</a> (“Become a better student”)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1322" height="626" src="https://cdn.roottheway.com/2020/11/11232652/Thomas-Frank.png" alt="Become a better student with Thomas Frank" class="wp-image-1118" srcset="https://cdn.roottheway.com/2020/11/11232652/Thomas-Frank.png 1322w, https://cdn.roottheway.com/2020/11/11232652/Thomas-Frank-768x364.png 768w" sizes="(max-width: 1322px) 100vw, 1322px" /></figure> <p>Thomas Frank – the founder of <strong>College Info Geek</strong> has designed his business model around helping students. However, what he ensures to highlight is that we’re all students. Therefore, he goes on to add to his front-liner, that his advice will help you even if you’re not a college student.</p> <p>The learning techniques and other tidbits he shares throughout his website and videos are helpful for anyone who wants to be productive – not just college students. And so, in Thomas’s case, the <strong>target audience is clear</strong>, and the <strong>message is clear</strong>. Follow Thomas’s advice, and you’ll become a better student.</p> <p>For those learning how to create a personal brand statement, Thomas Frank’s personal brand statement serves as one of the better personal brand examples wherein you get a clear sense of audience. This is fundamental in creating an effective personal brand statement and so it’s essential to identify your audience early on.</p> <h3 class="wp-block-heading" id="h-6-mari-smith-achieve-social-media-mastery">6. <a href="https://www.marismith.com/" target="_blank" rel="noreferrer noopener nofollow">Mari Smith</a> (“Achieve social media mastery”)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1347" height="661" src="https://cdn.roottheway.com/2020/11/11232906/Mari-Smith.png" alt="How to create a personal brand statement - Mari Smith" class="wp-image-1119" srcset="https://cdn.roottheway.com/2020/11/11232906/Mari-Smith.png 1347w, https://cdn.roottheway.com/2020/11/11232906/Mari-Smith-768x377.png 768w" sizes="(max-width: 1347px) 100vw, 1347px" /></figure> <p>Mari Smith shows good use of powerful words in her personal branding statement. She could have easily said, “I help you get better in social media”. But she knows the power of words – and so chooses to offer her audience <strong>social media “mastery”</strong>. Finding the rights words to use in your personal branding statement will define how much of an impact it will have on your audience is a big step in learning how to create a personal brand statement.</p> <p>Given Mari’s experience, she could have easily stated that she would turn you into an expert or professional in social media. However, with the right words, <strong>she’s turning you into a master</strong> – and that’s where you know you have a personal branding statement which leaves an impact on the reader.</p> <p>Mari teaches us a crucial part of personal branding – choosing the right words to leave a lasting impact on your audience and is therefore an important example in our listing of personal brand statement examples.</p> <h3 class="wp-block-heading" id="h-7-carol-tice-practical-help-for-hungry-writers">7. <a href="https://www.makealivingwriting.com" target="_blank" rel="noreferrer noopener nofollow">Carol Tice</a> (“Practical Help for Hungry Writers”)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1345" height="662" src="https://cdn.roottheway.com/2020/11/11233241/Carol-Tice.png" alt="Carol Tice Personal Statement" class="wp-image-1120" srcset="https://cdn.roottheway.com/2020/11/11233241/Carol-Tice.png 1345w, https://cdn.roottheway.com/2020/11/11233241/Carol-Tice-768x378.png 768w" sizes="(max-width: 1345px) 100vw, 1345px" /></figure> <p>Right off the bat, Carol Tice makes it clear who she wants to help and the kind of help she’s providing. With her experience and expertise, she intends to help other freelance writers and guide them on as they <strong>start their own entrepreneurship careers</strong>. Moreover, she gives solid advice on how to write better and fosters the passions of a writer.</p> <p>Each word in her personal brand statement serves the purpose of conveying his personal brand’s intention. She makes her audience clear and anyone from the writing community is immediately drawn in to see what she has to offer. And before looking any further, they immediately get their answer from the <strong>brand statement itself</strong> – she offers practical and actionable writing advice which can add immediate value to their writing careers.</p> <h3 class="wp-block-heading" id="h-8-adam-cobb-move-well-eat-well-think-well">8. <a href="https://coachadamcobb.com/" target="_blank" rel="noreferrer noopener nofollow">Adam Cobb</a> (“Move well, eat well, think well”)</h3> <figure class="wp-block-image size-large"><img decoding="async" width="1346" height="659" src="https://cdn.roottheway.com/2020/11/11233454/Adam-Cobb.png" alt="Adam Cobb Statement" class="wp-image-1121" srcset="https://cdn.roottheway.com/2020/11/11233454/Adam-Cobb.png 1346w, https://cdn.roottheway.com/2020/11/11233454/Adam-Cobb-768x376.png 768w" sizes="(max-width: 1346px) 100vw, 1346px" /></figure> <p>Adam’s statement is simple and to the point. From Adam’s personal brand statement, you immediately know he’s going to sell you something related to <strong>personal well-being and health</strong>.</p> <p>Adam Cobb is a <strong>reputed fitness and nutrition instructor</strong>, or more accurately fitness coach. He aims to improve lives through better eating, better exercise, and therefore better thinking. Therefore, his personal branding statement takes all of that and sums it up into one easy to digest statement. This gives us a lesson on how important it is to be concise and Adam does a great job here. If you can succinctly summarize everything you do and offer within your personal brand statement you can come up with a powerful brand statement.</p> <p>Although the intended audience in Adam’s statement isn’t stated explicitly, it is heavily implied. Therefore, when writing your personal brand statement, a good place to start would to be ask yourself, “how am I helping” and “how”. From there, once you have your statement, you can chop off additional bits which don’t take away from the meaning of the message but only noise.</p> <hr class="wp-block-separator"/> <h2 class="wp-block-heading" id="h-final-words-get-started-now">Final Words – Get Started NOW</h2> <p>You’ve seen <strong>great examples</strong> and the <strong>steps to creating a personal brand statement</strong> – now it’s your turn to step out there and develop your own catchy statement.</p> <p>We’ve discussed eight of the best examples of personal brand statements. From here, we see that personal brand statements vary by a lot. That is, some are simple and others are more involved. However, they all have one thing in common – they get the point across what the clients and audience can expect from the brand. Therefore, if you keep that fundamental thing in mind when crafting your own personal brand statement, you will have an excellent one. Remember to <strong>infuse your catchy personal brand statement with your traits</strong>.</p> <p>There is no single best way to craft your personal brand statement – it’s not a one size fits all. You should always seek to ensure your personality shines through along with the key message of your brand. In addition to the audience, your personal brand statement should <strong>resonate with you and the members of your team</strong>. Take ample time to develop your personal brand statement and focus on the inspiration of your personal brand statement.</p> <p>The post <a rel="nofollow" href="https://www.roottheway.com/steps-to-write-a-catchy-personal-brand-statement/">4 Really Easy Steps to Write a Catchy Personal Brand Statement – 8 Best Examples</a> appeared first on <a rel="nofollow" href="https://www.roottheway.com">Root The Way</a>.</p> ]]></content:encoded> </item> </channel> </rss> <!-- Performance optimized by W3 Total Cache. 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