If you’ve been wondering how to brand yourself on Instagram – we’ve got the best tips for Instagram personal branding. And, once you’ve taken the time to internalize our top tips, you’ll set yourself for personal branding success on Instagram.
Instagram personal branding is advantageous in the long run. Additionally, compared to text-based platforms, Instagram offers a holistic experience for visual storytelling. You can interact with your audience and post regular content. Therefore, it’s essential to up the ante when it comes to personal branding on Instagram.
An active audience will always engage with visual content and media. Therefore, if you have a solid Instagram profile for personal branding, you’ll have an easier time expanding your audience. And so, nailing personal branding on Instagram is essential if you want to succeed as a personal brand.
To help you with your personal branding Instagram journey, we’ve put together our top 10 tips. With these easy to follow tips, you’ll have a productive time personal branding on Instagram. Additionally, through our tips, harness the full potential of visual storytelling and audience engagement over on Instagram.
Best Tips for Personal Branding on Instagram
To perfect personal branding on Instagram, it’s easier to follow a pre-defined set of tips to help you. Therefore, by combining years of industry know-how, we’ve put together our top 10 tips for Instagram personal branding.
- Create and Refine Your Profile
- Show Your Authenticity
- Comment on Related Posts
- Reply to All Comments on Your Posts
- Follow More People from Your Niche
- Use the Same Profile Picture as Other Social Platforms
- Tag Other People from Your Niche with a Good Amount of Followers
- Make Your Posts Appealing
- Engage With Experts
- Use Hashtags
1. Create and Refine Your Profile
The first step to Instagram’s personal branding success is creating and refining your profile. Try and get the right Instagram handle related to your personal brand, or compromise for the next best thing. From there, write an engaging biography that highlights the core values of your personal brand. Try to stay away from long-winded usernames. Instead, try and think of a short and catchy username that your audience members can remember. Ideally, it should be yours or your brand’s name, but you can use your creativity to think of something better. It would help if you aimed to keep your handle short, simple, and memorable.
Next, make sure the bio is short and concise. At a glance, any newcomer should be able to identify your brand, and it should spark intrigue.
Another point to note regarding your profile is your profile picture. Choose an image representative of your brand or yourself. The picture might be the brand logo or one of yourself. Regardless, your audience should be able to identify your Instagram handle, photo, and biography quickly.
With that, you should have a recognizable and polished Instagram profile ready for personal branding on Instagram.
Check out other Best Platforms Where You Can Build Your Personal Brand Reputation.
2. Show Your Authenticity
Regardless of your social media platform of choice for personal branding, it would be best if you’re always genuine. Personal branding Instagram is a prime example of this rule. And so, always communicate genuinely through your posts and comments on your Instagram profile.
Your profile plays host to your brand history. Therefore, everything you post should represent what you believe in as a personal brand. More importantly, it would help if you never tried to exaggerate or follow a trend that goes against your ideals. And so, whenever you post content, you should not be disingenuous with yourself. If you prefer posting artwork, pictures of yourself, or different places you visit, feel free to do as you please – as long as you are true to yourself.
Therefore, the key to success in Instagram personal branding is to stay authentic no matter what you do. Without authenticity, your audience will lose trust in you, and personal branding on Instagram will become very difficult.
3. Comment on Related Posts
When you create a post about a specific topic in your niche, you should actively interact with others. If someone else within your niche makes a related post, be sure to interact with them by leaving a comment. From there, you should be able to strike up a conversation with them and participate in the discussion. More importantly, you’ll articulate to your audience that you’re someone who cares about what they post and will try to engage in conversation with a broader audience outside your posts. Therefore, commenting on posts that are similar to yours is in personal branding Instagram.
4. Reply to All Comments on Your Posts
Always interact with your audience and reply to questions and comments on your posts. This dedication signals to your audience that you care about their opinion. Because of this, you will end up building a reputation of dependability.
Another critical point to note here is how you interact with your audience through your comment section. When you meet your followers both online and offline, you should come off as the same person. Rather than holding up appearances online and coming off as someone else during physical meetups, you should try your best to be yourself all the time. This consistency, in turn, will express sincerity and authenticity to your audience. As a result, they will believe in your content, brand and listen to what you have to say.
Related Article: 10 Effective Tips to Manage Your Personal Brand to Gain Reputation
5. Follow More People from Your Niche
To actively participate, contribute, and establish yourself as a leader, you will have to follow others in your niche. From there, you can learn from other leaders, help smaller brands grow, and help others in general. More importantly, by following other people in your niche, you’ll be able to keep up with the latest trends. Because of this, you’ll develop different views that you can discuss with your clients and followers or create content around. Active participation with other members of your niche by following them is an excellent way to build your Instagram reputation. Therefore, this is an essential step in Instagram personal branding.
6. Use the Same Profile Picture as Other Social Platforms
When growing your personal brand, you will have social platforms other than Instagram. To remain consistent across all platforms and ensure that you’re easily identifiable, be sure to use the same profile pictures across all social media.
An identifiable profile picture is crucial in Instagram personal branding as this allows your followers from other platforms to identify your verified Instagram account and follow it. Furthermore, this practice communicates responsibility and consistency to your audience.
It’s jarring and confusing to see different profile pictures on different social platforms for the same brand as a follower. Therefore, save your followers the trouble, and use the same image across the board when personal branding on Instagram.
7. Tag Other People from Your Niche with a Good Amount of Followers
When learning how to brand yourself on Instagram, you should identify the leaders in your niche. From there, tag ones with a fair amount of followers so they can contribute to the discussion. Through this, you will increase your audience reach and bring in followers from other creators.
When you tag other people from your niche, you indirectly create links to your own profile. Therefore, tag industry leaders in your post and bring them into the discussion with your audience. Overall, you’ll enrich your profile and learn from leaders in your niche. Therefore, this is crucial when personal branding on Instagram.
Related Article: How to Brand Yourself on Social Media – Let’s Master The Art
8. Make Your Posts Appealing
No one likes a boring Instagram profile. Therefore, always try to post new and exciting things for your audience and followers. In turn, interesting content will encourage engagement and prompt discussions on your posts. From there, you can chime in and contribute to the discussion with your followers.
With Instagram being a visual storytelling platform, you can do a lot to make your posts appealing. Therefore, take advantage of Instagram personal branding to create engaging and enjoyable content for your audience, followers, and clients.
Making appealing posts is a crucial skill to pick up on when learning how to brand yourself on Instagram.
9. Engage With Experts
Learning from industry leaders in your niche is the best way to grow and manage personal branding on Instagram. You can follow their profiles, engage in discussions, and ask for advice when stuck with a problem. Furthermore, it communicates to your audience that you’re willing to learn from others and grow yourself as a brand. As a result, you’ll find your followers trust you more and treat you as a reliable source of information.
10. Use Hashtags
To ensure that your content is easy to find when personal branding on Instagram, be sure to use relevant hashtags. Avoid flooding all your posts with every hashtag out there. But instead, spend some time identifying critical keywords. From there, include these keywords in your hashtags to make your posts easier to find through search engines.
Learning how to use hashtags to their full potential is essential in learning how to brand yourself on Instagram. Mastering this aspect will allow you to reach a wider audience and grow your presence within your niche. Additionally, you can use hashtagging tools to figure out the best keywords for your posts.
Final Words
Instagram personal branding is relatively easy if you follow through with our top 10 tips. The key to success with personal branding Instagram is to stay diligent and follow our tips. Keep your content interesting; engage with others on the platform and within your niche. Most importantly, craft your content around your beliefs and values as a brand.